Youtube Video of Jim Lentz' industry address from NADA Convention February 5, 2011 in San Francisco. ... Read More!
Jim Lentz, President and COO of Toyota Motor Sales USA delivered a keynote speech where he called for auto dealers to take the radical stance of actually listening to women, and quotes our own Jody DeVere. ... Read More!
While Volkswagen was one of several automakers stepping back into the Super Bowl ad game, it was the only one that created a campaign that resonated with a key consumer demographic: Moms. ... Read More!
Last weekend at the NADA conference in San Francisco, Jim Lentz, President and COO of Toyota Motor Sales USA delivered a keynote speech on the state of the industry. In it he said that 2011 marks a new beginning for the industry, giving dealers a call to action to rise above the oft-mentioned economic downturn of a few years past, saying to strive for gradual improvements this year and next; he spoke of the importance of ...
A communication degree at Cal Lutheran incorporates the study of communication theory with the development of the practical skills demanded in today's highly competitive marketplace. The major covers a broad array of subjects, including the intense study of new and emerging communication technologies. CLU's communication program provides students with a comprehensive background in mass media and communication theory, allowing ...
I shot 20 automotive advice for women car care video's for eHow on Tuesday ... Read More!
FCC Collision opened the doors for business in 1975 in Mountain View, CA. FCC later opened a second shop in Milpitas, CA. FCC has found that over half of their customers are females. ... Read More!
FCC Collision opened the doors for business in 1975 in Mountain View, CA. FCC later opened a second shop in Milpitas, CA. FCC has found that over half of their customers are females. Therefore, FCC strives to be properly trained to be aware of what their female customers were looking for in a collision business. FCC is an AskPatty female friendly certified repair shop, which helps achieve their goal of ...
Howard Fleischmann from Community Tire & Auto Repair talks with Tess from GMAZ about local Valley resources that help consumers find auto repair shops that they can trust. From AskPatty.com to NARPRO to the BBB each offers a type of service designed to engender trust. ... Read More!
Women in the U.S. have steadily been increasing their purchasing power for decades. Collision and automotive repair shops, however, are typically run and mostly staffed by men, and designed for customers that have, historically, also largely been men. ... Read More!