Jody DeVere: The Automotive Lady You Can Trust Posted by Lea Woodford | Jody DeVere When it comes to purchasing a new or pre-owned car, the process isn’t always the easiest or the most stress free. Although a complex and lengthy process for both genders, buying a car can be extra stressful for the female population. Luckily, SmartFem.com has welcomed a new expert, Jody DeVere, into its midsts who is above and beyond ...
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FTR 009: Jody DeVere – Biases In The Automotive Industry Toward Women 09/03/2018 Listen Here Jody DeVere, CEO of Ask Patty.com works with automotive retail locations to become Certified Female Friendly, learning how to create a culture and experience that attracts and retains loyal women customers. Jody DeVere is an internationally recognized speaker, trainer, often quoted industry pundit and spokesperson for the automotive ...
Industry Spotlight: Q&A With Jody DeVere of AskPatty Published Fri June 24, 2016 This week, Meineke chats with Jody DeVere, an internationally recognized speaker, trainer, and spokesperson for the automotive industry on the women’s market. As the CEO of AskPatty.com, she wears many hats- marketing to women expert, automotive journalist, car care expert and safety spokesperson- but her main goal is to ...
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CBT Autmotive Network Why Aren’t There More Women General Managers? By Jody DeVere - December 19, 2019 After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating to read statistics stating that only 8% of women occupy key positions in our national automotive dealerships. The same study also reports that women still work in ...
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R-E-S-P-E-C-T How can you make your shop more attractive to women consumers and attract and retain female employees? Simple. July 12, 2018, Jody DeVere For many shops, hiring women is about putting forward an atmosphere of friendliness and trustworthiness, particularly to women customers, who, as we all know, account for 85 percent of all purchase decisions. It turns out that hiring women involves more than just appearances. ...
For auto business owners, the idea of communicating more effectively with women shouldn’t be a controversial one at all. In the United States alone there are half a million women who are actively seeking to buy a new car at any given time. Women have a heavy influence on all automotive purchases (85% of them), from the showroom to the service lane, and yet 74% of women – three quarters of us – feel misunderstood by ...
What makes Valvoline Instant Oil Change service centers different from all the rest? When you’re in a hurry, we’re always ready to take care of your car or truck on the spot. And, for most of our services, you can stay in your vehicle while our skilled technicians complete the work; we can have you back on the road in about 15 minutes or less when you come in for one of our full-service drive-thru oil ...
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Net Driven and the Ask Patty Certified Female Friendly® Program Want To Help You Sell More Tires and Service to Women! There is a difference between having a website and having the "right" website. Did you know that 70% of consumers start their automotive repair and tire buying process online? Net Driven can provide that solution for you. As ...
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THOUSAND OAKS, Calif. (July 30, 2014) — The Hybrid Shop L.L.C. (THS), a network of hybrid-electric vehicle service providers, has become an “AskPatty Certified Female Friendly” auto repair facility. THS said it has made a commitment to creating a positive experience for female customers, including launching a female-focused micro-site that provides the tools and resources requested most by women. ... Read More!
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A number of automotive retailers across the US and Canada have announced in March that they have joined the growing ranks of companies who promise to address the needs of women consumers, as part of the expansive network of AskPatty.com Certified Female Friendly® locations in North America. Team members at each of these locations have completed a training and certification process to provide a Certified Female ...