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Hey, salesman: Don’t “baby” me! Consumer Digest Issue January 2017

Posted by AskPatty - Automotive Advice for Women at Jan 17th, 2017 6:00am

As the CEO of a company that champions the equitable treatment of women in the automobile-shopping realm, Jody DeVere’s work includes training automobile salespeople in regard to what’s inappropriate when a woman shops for a vehicle—new or used—at their dealership. The head of AskPatty.com has addressed members of National Automobile Dealers Association and Auto Shows of North America, among others. ...


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Four Types of Oft-Misunderstood Car Dealership Shoppers - Ward's

Posted by AskPatty - Automotive Advice for Women at Apr 29th, 2016 11:45am

Four Types of Oft-Misunderstood Car Dealership Shoppers ... Read More!


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5 Tips on Communicating More Effectively with Women AutoRemarketing

Posted by AskPatty - Automotive Advice for Women at May 7th, 2015 2:27pm

It's just a fact of life in the automotive world: listening is essential!  One of the key things we stress when training our Certified Female Friendly clients is developing great communication skills. ... Read More!


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Dealer Conferences and Women Car Buyers Where is the training? Jody DeVere Featured

Posted by AskPatty - Automotive Advice for Women at Oct 6th, 2014 11:28am

Dealer Conferences and Women Car Buyers Where is the training? Jody DeVere Featured Article @DealerSMagazinehttp://issuu.com/dealersolutions/docs/october-dealersolutions-2014/1 ... Read More!


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MotorCar Marketing PODCAST Effectively Marketing and Selling Cars To Women With Jody DeVere

Posted by AskPatty - Automotive Advice for Women at Oct 6th, 2014 11:26am

MM Podcast Episode 019: Effectively Marketing And Selling Cars To Women With Jody DeVere In this episode of the podcast I talk with Jody DeVere. Jody is an expert at sales and marketing to women. Jody offers a ton of practical advice on how to engage and sell more to women. Podcast: Play in new window | Download | Embed The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and ...


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Wall Street Journal Car Sellers Refine Pitch to Women

Posted by AskPatty - Automotive Advice for Women at Sep 4th, 2014 7:52pm

Wall Street Journal: Car Sellers Refine Pitch to WomenAmong Millennials, 53% of Car Buyers Are FemaleByA.J. BaimeAug. 20, 2014 6:5   ... Read More!


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Can Your Station Help Target Women? Radio Ink

Posted by AskPatty - Automotive Advice for Women at Sep 4th, 2014 7:48pm

If your station is female focused and female friendly, here's something you can package up and take to your local car dealer. The Wall Street Journal reports that more and more women are making the final decision to purchase a new automobile. ... Read More!


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Automotive Industry Veteran Cherie Watters Joins AskPatty as President of Sales and Marketing

Posted by AskPatty - Automotive Advice for Women at Oct 30th, 2013 1:36am

AskPatty.com Inc., a website, blog, and online resource that serves as a safe haven for women to get automotive advice and to connect with Certified Female Friendly® automotive retailers, today announced that Cherie Watters would be stepping into the role of President of Sales and Marketing for the company. A veteran of the auto industry since 1983, Cherie has worked tirelessly to overcome the stereotype of a “male ...


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Q&A: Jody DeVere, CEO of AskPatty.com

Posted by AskPatty - Automotive Advice for Women at Dec 5th, 2012 11:57am

Jody DeVere is the CEO of AskPatty.com, a website, blog and market-to-women agency that provides automotive information to women consumers, as well as training and ongoing support to car dealerships, service shops and automotive accessory retailers and installers.   ... Read More!


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Automotive Marketing to Women - Is Your Dealership Certified Female Friendly?

Posted by AskPatty - Automotive Advice for Women at May 17th, 2011 2:28pm

Women are often intimidated about even starting to car shop. On AskPatty.com they can search for dealers that are Certified Female Friendly and feel more at ease.  ... Read More!


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