What type of driver are you? Of course, we’re all great drivers, aren’t we? Just ask any of your friends and see what they say. Having said that, 85% of crashes are due to human error. So I guess we all aren’t great drivers after all. How many people do you know who’ve taken any form of driver training after they got their driver’s license? Do you practice driving every ...
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automakers that aren’t able to woo the ladies might just land themselves in the dollar doghouse. ... Read More!
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A number of automotive retailers across the US and Canada have announced in March that they have joined the growing ranks of companies who promise to address the needs of women consumers, as part of the expansive network of AskPatty.com Certified Female Friendly® locations in North America. Team members at each of these locations have completed a training and certification process to provide a Certified Female ...
A number of automotive retailers across the US and Canada have announced in January that they have renewed their commitment to address the needs of women consumers, as part of the growing network of AskPatty.com Certified Female Friendly® locations in North America. Team members at each of these locations have completed a training and certification process to provide a Certified Female Friendly® experience that ...
To learn how to reel in some of that business, dealerships across the U.S. and Canada often look to Jody DeVere, a marketing consultant and founder of AskPatty.com, an automotive advice website for women. She routinely teaches male sales teams how to communicate effectively with women. “If you see a bunch of guys watching football, they do not make eye contact. They talk side to side. They also do this at the ...
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With women playing an increasing role in household earnings and deciding how a family's money is spent, a Victoria automotive company is changing its service model to reflect the trend. ... Read More!
The concept of tailoring products and services for women is nothing new. However, AskPatty.com takes the drive to improve women’s automotive knowledge—and the service they can expect—to a whole new level. ... Read More!
Had your eye on that Bimmer or 'Vette lately? Or maybe a green vehicle is a better fit? If you're a woman over the age of 50, you're not alone. "Over the past few years, spending habits of women in that demographic group have changed quite a bit," according to Patricia Muir, a consultant in the automotive industry and Canadian regional manager for automotive advice website AskPatty.com. ... Read More!
Many women love cars, love the excitement of GETTING a new car, love the new car smell, love driving that car off the lot. But what many women HATE is everything that has to be done to get to that point, which is where Jody DeVere comes in. Jody is the CEO of AskPatty.com, a Web site and blog geared toward helping women with everything automotive. ... Read More!
Now in Canada. The introduction of AskPatty.com Certified Female Friendly(R) online interactive training and marketing to women program01.18.2010 - Mississauga, Ontario and Thousand Oaks, CA -- AskPatty.com, Inc. announced the launch of their Certified Female Friendly(R) program for Car Dealerships, Collision Centers, Quick Lube locations, Independent Automotive Service and Repair Centers and Tire Dealers in Canada. To respond to ...