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AutoInc Magazine - She’s Always in Motion! Using video in your social media marketing to women January 8, 2020 by Jody DeVere

Posted by AskPatty - Automotive Advice for Women at Feb 20th, 2020 12:00am

2019 was a year of explosive growth of video on social media – visual content is king, and if your visual content isn’t moving, it should be. Views of branded video content have increased by 258% on Facebook and by 99% on YouTube. As we know, women are very active on social media, making up the majority of Facebook and Instagram users, and women use other platforms like Twitter and YouTube differently from men – men ...


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Sub-Zero Wake-Up Call: Winterize Your Vehicle Now

Posted by AskPatty - Automotive Advice for Women at Jan 28th, 2014 1:56pm

The recent record cold weather in most of the country should be a wake-up call to motorists who have not yet winterized their vehicles, says the Car Care Council. “Sub-zero temperatures can stress out a vehicle, as well as its driver,” said Rich White, executive director, Car Care Council. “The recent record low temperatures are a harsh reminder to be car care aware. During this break from the cold and snow, ...


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Bcureful dedicated to finding a cure and raising awareness for Tuberous Sclerosis Complex (TSC)

Posted by AskPatty - Automotive Advice for Women at Jun 10th, 2013 1:27pm

Julie Scroggins, CFO of Waukegan Tire & Supply Co., Inc. and an AskPatty Certified Female Friendly expert advisor, has founded a 501(c)(3) non-profit organization called Bcureful to focus resources on Tuberous Sclerosis Complex, or TSC. TSC is a genetic disorder that affects 1 in 6,000 newborns causing non-malignant lesions to develop in the brain and other vital organs. Although the growths are almost always benign, they can cause ...


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When it comes to reaching women, think mobile!

Posted by AskPatty - Automotive Advice for Women at Feb 20th, 2013 1:00am

I have a question for you, and be honest.  How many times per day do you use your phone to check your email, your Facebook, or for a quick web search for that great Chinese place so you can call in an order?   ... Read More!


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Jody DeVere Featured in Ratchet and Wrench

Posted by AskPatty - Automotive Advice for Women at Jul 9th, 2012 11:53am

Repair shops have done little to account for the changing demographics of consumers. Women account for the majority of purchases across the board in the auto industry—maintenance, repair, new cars, used cars, everything, she says. Without paying attention to this trend, DeVere says, shops are creating a void in their business and, ultimately, hurting their bottom lines. ... Read More!


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Fuel Efficient Couple En Route Across United States To Break Guinness World Record For Lowest Fuel Consumption

Posted by AskPatty - Automotive Advice for Women at Sep 15th, 2008 2:27pm

Two of the world's most fuel-efficient drivers, John and Helen Taylor, are a third of the way through their attempt to break the current world record for lowest fuel consumption across the 48 contiguous United States. A dozen days into their trip, they've passed through the northern states of the Great Plains, including South Dakota, North Dakota, and Montana. Their chariot for this record-breaking trip is the all-new, ...


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Memorializing Automotive Travel

Posted by AskPatty - Automotive Advice for Women at Jul 7th, 2008 2:45pm

Are you planning to take a road trip over the Fourth of July weekend? How much do you expect to spend on gas? I spent nearly $60 to fill my tank last week, a painful increase from a cost that used to hover around $20 just a few years ago. With predictions promising prices to rise as high as $5 per gallon this summer, it kinda makes you reconsider the importance of our cars, and the cost of that independence. I am sad that ...


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See For Yourself! Motorability Island on Google Video

Posted by AskPatty - Automotive Advice for Women at Mar 31st, 2008 6:56pm

Cick below to watch this cool google video that demonstrates what the culture is like at the United Spinal Motorability sim in Second Life: http://video.google.com/videoplay?docid=-5259512436868201278&hl=en Motorability Island in SecondLife is a vast, seven-sim complex designed specifically to promote United Spinal Association in Second Life, via the Education Center and other builds dotted around the ...


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Volvo Recalls 82,000 cars

Posted by AskPatty - Automotive Advice for Women at Mar 11th, 2008 9:41pm

Volvo, a part of the Ford Motor Company, recalled 82,000 cars worldwide due to a fuel pump electronic module problem. These modules, which monitor the fuel pump, could corrode from water or salt due to rain and (trying to melt) snow. The problem could occur in the S40 and V50 models from 2004-2006. Volvo representatives stated that the recall was only for corrosive markets where there’s a lot of rain or salt ...


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Evenflo Recalls One Million Discovery Infant Car Seats

Posted by AskPatty - Automotive Advice for Women at Mar 4th, 2008 9:30pm

Evenflo, a car safety seat manufacturer, issued a voluntary safety recall of one million Discovery Infant Car Seats after tests by the National Highway Traffic Safety Administration (NHTSA) and Evenflo. The tests showed that the car seat had the potential to separate from its base in high impact side collisions. To prevent potential problems, Evenflo will provide current owners a free supplemental dual-hook fastener that ...


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