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What Can Auto Businesses Do to Communicate More Effectively with Women? Step One: Get Certified!

Posted by AskPatty - Automotive Advice for Women at Sep 18th, 2018 8:00am

What Can Auto Businesses Do to Communicate More Effectively with Women?  Step One: Get Certified! For auto business owners, the idea of communicating more effectively with women shouldn’t be a controversial one at all. In the United States alone there are half a million women who are actively seeking to buy a new car at any given time. Women have a heavy influence on all automotive purchases (85% of them), from the showroom to the service lane, and yet 74% of women – three quarters of us – feel misunderstood by ...


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