Women influence 85% of overall buying decisions in North American households, “effectively becoming the family’s chief purchasing officer,” says Jody DeVere, CEO of AskPatty.com. Women purchase 65% of new vehicles and the same percentage of service work done at dealerships. Yet many women aren’t particularly comfortable as consumers at dealerships. Jennifer Libin is trying to change that. So is Lisa ...
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The automotive gender balance tipped in 2012, the first year during which at least 51 percent of American drivers were female. This is according to a recent Frost & Sullivan study that shows women are dominating the automotive marketplace, becoming a more influential consumer segment than men. Women control the automotive marketplace. According to Ketchum research on marketing to women, ladies control $3.3 trillion in ...
ABC Women's Slacker Radio Show AskPatty on Buying a Car http://bit.ly/1t5tSwe ... Read More!
Three in four moms consider themselves the sole decision-maker when it comes to new car purchases. Yet, 91% of women feel misunderstood by car manufacturers. I wondered why, so I reached out to Jody Devere of “Ask Patty,” an automotive expert who lives and breathes the automotive space every day. ... Read More!
To learn how to reel in some of that business, dealerships across the U.S. and Canada often look to Jody DeVere, a marketing consultant and founder of AskPatty.com, an automotive advice website for women. She routinely teaches male sales teams how to communicate effectively with women. “If you see a bunch of guys watching football, they do not make eye contact. They talk side to side. They also do this at the ...