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Women in Majority as Car Buyers, But Not as Dealership Employees - Ward's Dealer Business

Posted by AskPatty - Automotive Advice for Women at Sep 20th, 2016 9:00am

Women influence 85% of overall buying decisions in North American households, “effectively becoming the family’s chief purchasing officer,” says Jody DeVere, CEO of AskPatty.com. Women purchase 65% of new vehicles and the same percentage of service work done at dealerships. Yet many women aren’t particularly comfortable as consumers at dealerships. Jennifer Libin is trying to change that. So is Lisa ...


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Why This Won't Be A December To Remember For Most Car Buyers

Posted by AskPatty - Automotive Advice for Women at Jan 7th, 2016 4:19pm

 Why This Won't Be A December To Remember For Most Car Buyers ... Read More!


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Car Buying Advice Women Need to Know

Posted by AskPatty - Automotive Advice for Women at Oct 30th, 2015 4:20pm

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7 Minivans For Shuttling Your Family Back To School

Posted by AskPatty - Automotive Advice for Women at Oct 30th, 2015 4:16pm

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Why Do Car Buyers Prefer SUVs to Minivans and Station Wagons?

Posted by AskPatty - Automotive Advice for Women at Sep 8th, 2015 9:21am

Why Do Car Buyers Prefer SUVs to Minivans and Station Wagons? ... Read More!


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Car Buying: For Vibrant Women

Posted by AskPatty - Automotive Advice for Women at Jul 21st, 2015 8:47am

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Women's History Month: How Women are Affecting the Automotive Marketplace

Posted by AskPatty - Automotive Advice for Women at Mar 6th, 2015 8:04pm

The automotive gender balance tipped in 2012, the first year during which at least 51 percent of American drivers were female. This is according to a recent Frost & Sullivan study that shows women are dominating the automotive marketplace, becoming a more influential consumer segment than men.   Women control the automotive marketplace. According to Ketchum research on marketing to women, ladies control $3.3 trillion in ...


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ABC Women's Slacker Radio Show AskPatty on Buying a Car

Posted by AskPatty - Automotive Advice for Women at Dec 10th, 2014 12:02pm

ABC Women's Slacker Radio Show AskPatty on Buying a Car http://bit.ly/1t5tSwe ... Read More!


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EngageMoms - The Auto Industry's Missed Opportunity: Female Consumer

Posted by AskPatty - Automotive Advice for Women at Nov 11th, 2014 2:07pm

Three in four moms consider themselves the sole decision-maker when it comes to new car purchases. Yet, 91% of women feel misunderstood by car manufacturers. I wondered why, so I reached out to Jody Devere of “Ask Patty,” an automotive expert who lives and breathes the automotive space every day. ... Read More!


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#Canada The Globe and Mall: What women want when they buy a car

Posted by AskPatty - Automotive Advice for Women at Feb 18th, 2014 12:48pm

To learn how to reel in some of that business, dealerships across the U.S. and Canada often look to Jody DeVere, a marketing consultant and founder of AskPatty.com, an automotive advice website for women. She routinely teaches male sales teams how to communicate effectively with women. “If you see a bunch of guys watching football, they do not make eye contact. They talk side to side. They also do this at the ...


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