R-E-S-P-E-C-T How can you make your shop more attractive to women consumers and attract and retain female employees? Simple. July 12, 2018, Jody DeVere For many shops, hiring women is about putting forward an atmosphere of friendliness and trustworthiness, particularly to women customers, who, as we all know, account for 85 percent of all purchase decisions. It turns out that hiring women involves more than just appearances. ...
Women influence 85% of overall buying decisions in North American households, “effectively becoming the family’s chief purchasing officer,” says Jody DeVere, CEO of AskPatty.com. Women purchase 65% of new vehicles and the same percentage of service work done at dealerships. Yet many women aren’t particularly comfortable as consumers at dealerships. Jennifer Libin is trying to change that. So is Lisa ...
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ccording to the U.S. Bureau of Labor Statistics, “Despite the prominence of leadership roles, women hold about 25 percent of jobs in the motor vehicle and parts industry as of late 2014.” And according to an Equal Opportunity Commission report, “Women made up just under 21 percent of employees in car manufacturing in the United States, and 16 percent of executives and senior management.” ... Read More!
5 Stones Media, the company that recently launched Vizoop— a social media web app that curates content for businesses to share on their social networks, has partnered with AskPatty, Inc. AskPatty takes initiative in revolutionizing the women's automotive retail market by not only being the expert in the market, but also by providing shop owners with training in best practices for attracting and selling to female customers. ...
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THOUSAND OAKS, Calif. (July 30, 2014) — The Hybrid Shop L.L.C. (THS), a network of hybrid-electric vehicle service providers, has become an “AskPatty Certified Female Friendly” auto repair facility. THS said it has made a commitment to creating a positive experience for female customers, including launching a female-focused micro-site that provides the tools and resources requested most by women. ... Read More!