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Mazda Zoom-Zoom: Live Life Exhilarated

Posted by AskPatty - Automotive Advice for Women at Nov 9th, 2016 6:00am

Mazda Zoom-Zoom: Live Life Exhilarated When you see automobile advertising, it predictably relates to speed, performance, luxury, precision, functionality, or fun. Funny works. Inspiration also works. Tag lines like Toyota's "Let's Go Places," and Chevrolet's "Find New Roads" capture how you will feel in the car. Or they project how wonderful the car is, like BMW's "The Ultimate Driving Machine," and Mercedes-Benz's ...


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Purse Strings Radio Women and Automobiles with Jody DeVere

Posted by AskPatty - Automotive Advice for Women at Nov 18th, 2015 3:11pm

Talking Women and Automobiles as Maria Reitan speaks with Jody DeVere, the CEO of AskPatty.com, Inc, a website, blog, and marketing to women agency specializing in automotive education to women consumers, as well as training, ongoing marketing support and education, and certifications to car dealers, independent service locations, tire dealers, collision centers, and other automotive retailers. ... Read ...


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CoynePR Features Jody DeVere in Thought Leadership Article: NO LONGER IN THE PASSENGER SEAT: WOMEN'S INFLUENCE IN AUTOMOTIVE

Posted by AskPatty - Automotive Advice for Women at Aug 24th, 2010 4:29pm

No Longer in the Passenger Seat: Women’s Influence in Automotive by Joe Gargiulo, Vice President and Geoffrey Phelps, Vice President At Coyne PR, we’ve had the privilege of working with some of the leading brands in the automotive industry and helping them attain their goals and objectives, including marketing effectively to women. For the last five years, we’ve also had the honor of working with one of the ...


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AskPatty in the News, April 2010

Posted by AskPatty - Automotive Advice for Women at Apr 30th, 2010 9:25pm

April 1, 2010AskPatty.com Has Partnered with the Long Island Press to Provide Content for the Newly Launched "CARS" SectionAskPatty begins sharing expert advice for the Long Island PressWatch for ongoing contributions to LongIslandPress.com/cars April 4, 2010Certified Female Friendly Judy Curry at FoxBusinessNews.com: "A Woman Who Means Business"Judy Curry describes herself as "a soccer mom with two kids, a business degree and a ...


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AskPatty.com partners with Turtle Wax

Posted by AskPatty - Automotive Advice for Women at Apr 1st, 2010 7:36pm

Hard Shell Finish Jingle Contest page features the AskPatty.com symbol. http://www.hardshellfinish.com/Rules.aspx


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AskPatty in the News, March 2010

Posted by AskPatty - Automotive Advice for Women at Mar 31st, 2010 9:00pm

March 2010Jody Devere and AskPatty featured at FenderBender.com "The X (Chromosome) Factor"Does the sex of the person fixing your car, or taking your information over the phone, or writing up an estimate make a meaningful difference? Well, yes, it can. In an industry that serves people who are typically in crisis, creating a nurturing, concerned and yes, feminine, customer care culture is going to bring in business. Not to mention that ...


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AskPatty in the News, February 2010

Posted by AskPatty - Automotive Advice for Women at Mar 1st, 2010 6:59am

February 3, 2010AskPatty.com and Certfied Female Friendly Curry's Auto Featured in U.S. News & World Report: "How to Avoid Auto Repair Rip-Offs"For tips on picking out a reputable shop and avoiding rip-offs, we asked the founders of Virginia-based Curry's Auto Service, a finalist for Tire Review's Top Shop Award.Since it opened in 1998, Curry's has grown from a single location and one technician to five stores with 70 employees. ...


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AskPatty in the News, January 2010

Posted by AskPatty - Automotive Advice for Women at Feb 1st, 2010 6:59am

January 7, 2010AskPatty.com at The Detroit News: "Don't let your love of cars go cold in winter"The dead of an icy, snowy Michigan winter is sort of a low point on the automotive scene, whether you're an enthusiast or just an ordinary owner-operator. Our commutes are more treacherous, our vehicles get grubby with slush and salt, and there's nothing colder this side of the grave than a dark car cabin in a zero-degree dawn.Read the ...


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AskPatty in the News, December 2009

Posted by AskPatty - Automotive Advice for Women at Dec 31st, 2009 11:40pm

December 3, 2009Certified Female Friendly Auto Repair Schoen Place Auto in Democrat and Chronicle.com: "East Rochester's Schoen Place Auto works to gain trust of women"The common stereotype alleges that when a woman walks into an auto repair shop, the mechanic's eyes light up, spin like slot machine reels, and land on big green dollar signs.Jerry Elman purchased Schoen Place Auto in 2007 and was determined to separate himself from that ...


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AskPatty in the News, November 2009

Posted by AskPatty - Automotive Advice for Women at Nov 30th, 2009 11:39pm

November 2009Jody DeVere at SearchAutoParts.com "Greeting & Listening to Women"Jody DeVere, CEO of AskPatty.com, tells us how to build trust with women by making a great first impression.  And a word or two about our listening skills may be in order (don't tell me you've never heard that before). This video series is brought to you by AutoNetTV's Pro Channel.Watch the four-minute video at SearchAutoParts.com AskPatty in the ...


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