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Mazda Zoom-Zoom: Live Life Exhilarated

Posted by AskPatty - Automotive Advice for Women at Nov 9th, 2016 6:00am

Mazda Zoom-Zoom: Live Life Exhilarated When you see automobile advertising, it predictably relates to speed, performance, luxury, precision, functionality, or fun. Funny works. Inspiration also works. Tag lines like Toyota's "Let's Go Places," and Chevrolet's "Find New Roads" capture how you will feel in the car. Or they project how wonderful the car is, like BMW's "The Ultimate Driving Machine," and Mercedes-Benz's ...


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Women-Focused Advertising -- Where is It? At Dealer Communications

Posted by AskPatty - Automotive Advice for Women at Aug 25th, 2010 7:04pm

As dealers and manufactures think about advertising and marketing, do they consider that women are the target?  I honestly don’t think so.  Every commercial for a dealership seems to be shouting about a sale or event.  This does not catch a woman’s attention -- I can assure you of that.  Digital ads show pictures of cars with lease or APR points.  This too, does not work for women.  ...


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Chevrolet Launches New Advertising During Olympics

Posted by AskPatty - Automotive Advice for Women at Aug 8th, 2008 3:27pm

Keep your eyes peeled for new Chevrolet advertising that will debut during Friday's Opening Ceremonies of the Olympic Games. The ads will highlight Malibu and the rest of Chevy's fuel-efficient lineup, Silverado as America's Best Truck, and the all-new Traverse crossover. Chevrolet will be the dominant automobile brand during the Olympics telecast and the new, creative ads convey their messages with ...


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BMW's 'Shameful' Greek Used Car Ad

Posted by AskPatty - Automotive Advice for Women at Jul 24th, 2008 5:04am

Everybody on the women's blogging network is talking about the BMW ad pictured at the left. And all of them are offended by it. Our friend Yvonne DeVita at Lipsticking.com is fuming, saying "This ad isn't just visually disturbing. The text is also poorly thought-out. It's for USED cars...and it says, "You know you're not the first." Clearly a sexual connotation meant to depict the young ...


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How Far Would You Go for Free Gas?

Posted by AskPatty - Automotive Advice for Women at Jul 21st, 2008 8:18am

With gas prices continuing to rise, everyone’s looking for ways to save a little cash. People are selling their bigger vehicles for anything more fuel efficient. More city dwellers are taking advantage of public transportation when they can. And here’s an even more creative solution: selling advertising on your car in exchange for free gas. Freegashelp is a site that matches advertisers to drivers. In exchange for a ...


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Google Automotive Thought Leader Bonita Stewart and Her Predictions for 2008

Posted by AskPatty - Automotive Advice for Women at Mar 10th, 2008 9:35pm

Meet Bonita Stewart who is the director of the automotive vertical at Google. Stewart is responsible for leading a national team that develops and manages Google's relationships with automotive marketers. Stewart is part of the vertical markets group at Google which are senior industry specialists who help marketers in specific industries address their unique objectives and challenges. Recently she was interviewed ...


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The Chevy Malibu Advertising Campaign WHO Can't Ignore?

Posted by AskPatty - Automotive Advice for Women at Oct 17th, 2007 8:25pm

When the all-new 2008 Chevrolet Malibu begins rolling into dealer showrooms on November 1, Chevy is betting that Americans will be aware that the company is back in the car business with a serious competitor in the midsize segment. Or so says a press release announcing its massive advertising and promotional campaign that kicks off October 17. This integrated marketing push -- the latest in Chevrolet's ...


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AskPatty.com and Black Book Online Partner with RocketCity (RCAU) to Host Innovative eCommerce Seminar.

Posted by AskPatty - Automotive Advice for Women at Jul 17th, 2007 10:46pm

ORLANDO, Fla.--(BUSINESS WIRE)--Rocket City Automotive Group, Inc. (Pink Sheets:RCAU) and CompleteAuto are pleased to announce that they are hosting a training seminar and product showcase in conjunction with automotive service providers AskPatty.com and Black Book Online. The unique seminar and showcase will allow dealerships to learn more about the innovative strategies and technologies that RocketCity and its ...


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Ask Patty Featured on Retail Marketing by DotFusion

Posted by AskPatty - Automotive Advice for Women at Apr 5th, 2007 6:33pm

Benefit from Ad Spend Shifts Published by Margaret April 5th, 2007 in Email Marketing, Search Engine Marketing, Websites, Shopping Center Marketing, Retail Marketing, Online Advertising, Consumer Brands. Detroit’s carmakers are cutting advertising costs, and when they are spending, they often seek more direct and interactive connections with customers. Translation: They’re going online ...


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Top Automotive Advertising Agency Partners with Ask Patty To help connect Women Car Buyers and Female Friendly Car Dealers

Posted by AskPatty - Automotive Advice for Women at Mar 28th, 2007 8:17pm

West Palm Beach (PRWEB) March 28, 2007 -- Chumney & Associates, Inc., one of the nation's largest advertising agencies, has just been named the agency of record for AskPatty.com, Inc., one of the country's premier automotive web sites for women. "Chumney & Associates is a great match for Ask Patty because of their commitment to providing great service to women consumers and their understanding of what women ...


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