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Women in the car business; their time has come!

Posted by AskPatty - Automotive Advice for Women at Nov 17th, 2008 1:18pm

America may not be ready for a woman president, but a woman car salesperson or even a General Manager? Sure, why not! Car dealerships are finally catching up with the rest of the world in recognizing the equal footing afforded to women in today’s society and, most importantly to my dealer clients; the family car buying decision. I am not suggesting that there isn’t still a “macho” ceiling that needs to be torn ...


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AskPatty at the Ottawa Citizen News: Environment and Economy Making Green the Top Pick

Posted by AskPatty - Automotive Advice for Women at Nov 5th, 2008 6:38pm

Read the article at the Ottawa Citizen By Bal Brach, Canwest News ServicePublished: Wednesday, November 05, 2008Women are turning to more eco-friendly vehicles this fall, according to an automotive expert, as the range of models and features expands."Women are looking to be more green," says Jody DeVere, president of the Women's Automotive Association International."Women are going to be looking for those models where they're going to ...


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Car Sales and Politics - A Perfect Combination for Election Day

Posted by AskPatty - Automotive Advice for Women at Nov 4th, 2008 7:58pm

In the final hours of Election Day, the candidates are battling for every vote. U.S. News and World Report says  "They might be able to save some time by checking out the kind of cars voters are driving...what people drive tends to show how they vote."  For example, pickup truck drivers are 3.5 times more likely to be Republicans than Democrats. What does your car say about your own political preferences?Regardless of whether ...


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Halloween Safety for Drivers and Trick or Treaters

Posted by AskPatty - Automotive Advice for Women at Oct 31st, 2008 3:19pm

Halloween is the most dangerous night of the year for child pedestrians. Darting out into the street is one of the most common causes of pedestrian death among children.  As children scurry from house to house collecting treats, it is important to take the following precautions:      Visibility Decorate costumes, bags, and sacks with reflective tape and stickers. Use costumes that are light or bright ...


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Good News! Gas Prices are Falling, Putting Money in Your Purse

Posted by AskPatty - Automotive Advice for Women at Oct 29th, 2008 4:11pm

Gas prices have tumbled 30% from their record high in July and are poised to fall further. But economists say that cheaper gas won't be enough to revive a struggling economy.No one doubts that lower prices are putting extra dollars back into consumers' pockets. With the average price of gas costing about $2.86 a gallon, or $1.25 a gallon less nationwide than it did at the peak in July, that translates into nearly $500 million a day in ...


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Jody DeVere featured at J.D. Power Roundtable Recap: Getting Reach on the Internet, Marketing to Women

Posted by AskPatty - Automotive Advice for Women at Oct 24th, 2008 9:27pm

Marketing to Women Panelists: Melanie Kovach, Automart.com; Jodi DeVere, AskPatty.com; Erica Sietsman, Mile One; Adam Wiener, driverTV Read more about the panel at J.D. Power.com   What Marketing to Women means    * Somewhere safe for women to shop.    * It means there are enough female shoppers out there for us to target.   Strategies used to focus on women    * There is a ...


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Safety Reminder: Teen Safety Week Urges Young Drivers to Concentrate on Driving Basics

Posted by AskPatty - Automotive Advice for Women at Oct 22nd, 2008 1:03am

With fall season here, and students settling back to the classroom focusing on readin', writin' and 'rithmatic, here's another reminder to also concentrate behind the wheel when driving a car or truck. As part of this week's National Teen Driver Safety Week activities, Ford is expanding Driving Skills for Life,  the company's award-winning driver's education program. The program launched in 2003 and has trained about 332,000 young ...


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AskPatty in the News, October 1-15, 2008

Posted by AskPatty - Automotive Advice for Women at Oct 15th, 2008 8:15pm

October 7th, 2008AskPatty at CarFU: AskPatty Says: Ladies, Start Your Browsers!During the (instant classic) Cadillac commercial for the CTS, a clear eyed and confident woman is behind the wheel. She is driving through a tunnel, and the tunnel lights illuminate the interior enough to see that she is the epitome of a focused professional woman. And, of course, she is gorgeous.She asks the question she says is most important: "When you ...


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Volkswagen 'Sign-Then-Drive' Lease Promotion Returns

Posted by AskPatty - Automotive Advice for Women at Oct 15th, 2008 4:00am

In a time when most vehicle manufacturers have begun shying away from leasing, Volkswagen is announcing the return of a stimulus package from earlier this year to promote the attractiveness of leasing a new Volkswagen.The popular "Sign-THEN-Drive" sales promotion has returned -- and as part of the incentive package, Volkswagen will waive the security deposit and make the first monthly payment for the customer on 13 of Volkswagen's ...


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Audi Mileage Marathon: Amy's Audi Adventure!

Posted by AskPatty - Automotive Advice for Women at Oct 13th, 2008 1:46pm

Yesterday, I got up bright and early to hop on a plane to Denver, Colorado.  Jody Devere from www.askpatty.com asked me if I would like to represent Ask Patty and participate in the Audi Mileage Marathon  by driving a new Audi A4 TDI Clean Diesel from Denver to Las Vegas. Of course I said YES!The Audi Mileage Marathon started on Oct. 6th. A fleet of 23 diesel-powered Audis rolled out of NYC and started heading west. The first ...


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