As dealers and manufactures think about advertising and marketing, do they consider that women are the target? I honestly don’t think so. Every commercial for a dealership seems to be shouting about a sale or event. This does not catch a woman’s attention -- I can assure you of that. Digital ads show pictures of cars with lease or APR points. This too, does not work for women. ...
It’s all about the ladies in Michigan. That’s because Meade Lexus has teamed up with AskPatty.com to address the needs of women consumers. Now part of the Certified Female Friendly Dealers, Meade Lexus has ensured that all their team members have completed a training and certification process to provide a Certified Female Friendly experience that exceeds women’s expectations. ... Read More!
One area that many women struggle with (before, during and after a divorce) is getting their car fixed. A company called “Ask Patty” has revolutionized the women’s automotive retail market: For consumers, the AskPatty.com website, is a safe and reliable source for expert automotive advice and research…Read the entire article here: ... Read More!
June – Advanced Online Thinking for Dealership Leaders: Mastering Social Media, speaker: Jared Hamilton, DrivingSales.com July – Win/Win Sales and Negotiation, speaker: Gil Weiss, Gil Weiss & Associates August – Hours per RO versus Hours Sold: Which Yields the Greatest Profit?, speaker: Robert Atwood, NADA Academy Instructor September – Understanding Frozen Capital Through Your DMS Summary, ...
Effective Communication with Women Customers, June ... Read More!
Drivers who neglect to do a quick mechanical once-over (even on newer cars) before taking to the highway are just begging to be stranded—most likely in the middle of nowhere, just out of range of the nearest cell tower, with hungry, tired kids in the back saying over and over, “Are we there yet?” ... Read More!
How to handle roadside emergencies. Print it out and keep it in your glove box! ... Read More!
Moms who’ve ever driven more than a few hours straight with kids strapped-in know that, when it comes to hitting the road, a little organization goes a long way. ... Read More!
Summer vacation times are nearly here! Whether you're planning for long distance summer travel, or just running errands on a hot day, you don't want to be left stranded in the summer heat. Now is the time to "summerize" your car and make sure the entire family is ready for any journey. Jody DeVere, President and CEO of AskPatty.com, knows what it's like to take a road trip with the kids buckled up in back. "If you've ever driven ...
6/16 Jody DeVere speaking on Social Media Panel During NIADA Convention Las Vegas Nevada ... Read More!