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AskPatty Featured in the San Francisco Chronicle: ‘Gender Rap -- Women buy the majority of new cars, and they go about it differently from men’

Posted by AskPatty - Automotive Advice for Women at Nov 25th, 2007 5:12am

Saturday, November 24, 2007 Women have purchasing power. They buy about 65 percent of all new cars and at least one-half of all used cars, according to data from Road & Travel Magazine. Women also influence 80 to 90 percent of all big-ticket purchases, says Kathryn Hutson, client services consultant with a marketing to women firm in Naples, Fla. "Yet there's some research we've seen that says 75 percent of ...


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Ask Patty Featured by BlogHer07 Bloggers!

Posted by AskPatty - Automotive Advice for Women at Aug 1st, 2007 6:51pm

Women Who Blog: BlogHer 2007 is a Hit Well I made it back from Chicago where I attended BlogHer 2007 which was my first blogging conference experience and one that happened to be about 80% all women. This was the third annual BlogHer Conference, which was their biggest to date with about 750 attendees who took over the Navy Pier in downtown Chicago on Friday and Saturday. "A World of Difference" was the theme ...


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IAB SmartBrief Features Ask Patty on site

Posted by AskPatty - Automotive Advice for Women at Feb 15th, 2007 12:20am

Web site helps auto dealers communicate with women buyers AskPatty.com trains the male dominated industry of auto dealers in communicating with women, who are estimated to influence more than 80% of car and truck purchases. The site also educates women on all car issues, and certifies dealerships as female-friendly when they pass a course concerning communication with women. Chicago Tribune (free registration) ...


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NRF Smart Brief Showcases Ask Patty

Posted by AskPatty - Automotive Advice for Women at Jan 24th, 2007 7:00pm

See original posting here.


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Cincinnati Enquirer Features Ask Patty

Posted by AskPatty - Automotive Advice for Women at Jan 11th, 2007 11:17pm

Site aids car sellers' dealings with women BY SARAH A. WEBSTER | DETROIT FREE PRESS Women flat-out decide, or in some way influence, most of the car and truck purchases in the United States - more than 80 percent, according to some estimates. But talk to women candidly about their auto-buying experience, and you'll find that many aren't thrilled with the experience in showrooms. Women ...


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Boston Globe Features Ask Patty Again!

Posted by AskPatty - Automotive Advice for Women at Jan 7th, 2007 8:29pm

Website certifies car dealers as female-friendly AskPatty.com aims to help salesmen deal with women buyers By Sarah A. Webster, Detroit Free Press | January 7, 2007 DETROIT -- Women flat-out decide or in some way influence most of the car and truck purchases in the United States - more than 80 percent, according to some estimates. But talk to women candidly about their auto-buying experience, and you'll ...


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Reading Eagle Features Ask Patty

Posted by AskPatty - Automotive Advice for Women at Jan 7th, 2007 8:22pm

Dealerships a big deal for woman-centered site AskPatty.com aims to improve the communication between female customers and auto sellers. McClatchy-Tribune News Service DETROIT Women flat-out decide or in some way influence most of the car and truck purchases in the United States more than 80 percent, according to some estimates. But talk to women candidly about their auto-buying experiences, and you'll ...


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Minneapolis Star Tribune Features Ask Patty

Posted by AskPatty - Automotive Advice for Women at Jan 7th, 2007 8:21pm

Car dealers get help being female-friendly Can auto salesmen get beyond pitches that are dominated by fishing and the Vikings and requests to speak to a husband? AskPatty.com says yes. By Sarah A. Webster, Detroit Free Press Last update: January 06, 2007 – 12:51 AM DETROIT - Women decide or in some way influence most of the car and truck purchases in the United States - more than 80 percent, ...


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Ask Patty is Featured in Colorado Springs Gazette

Posted by AskPatty - Automotive Advice for Women at Jan 3rd, 2007 7:31pm

Site gives women the wheel Dealerships also learn from Web site By SARAH A. WEBSTER DETROIT FREE PRESS Women flat-out decide, or in some way, influence most of the car and truck purchases in the United States - more than 80 percent, according to some estimates. But talk to women candidly about their auto-buying experience, and you’ll find that many aren’t thrilled with the experience ...


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Milwaukee Journal Sentinel Features Ask Patty

Posted by AskPatty - Automotive Advice for Women at Dec 31st, 2006 9:22pm

Catering to female customers Site aims to help auto salesmen seal the deal with women By SARAH A. WEBSTER Detroit Free Press Posted: Dec. 29, 2006 Detroit - Women flat-out decide or in some way influence most of the car and truck purchases in the United States - more than 80%, according to some estimates. But talk to women candidly about their auto-buying experience, and you'll find that many aren't ...


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