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Published Apr 21st 2007, 6:09am by Jody DeVere in Pressroom Articles

Women and Car Dealers: A Match ... ?

This one comes to you from Tom (I think Yvonne has mentioned me a couple of times: pool-boy, IT Dept., partner, fiance - I find that first one ver-r-r-y flattering, BTW).

Yvonne is off to Chicago for the AMA's Leadership Conference "Mission Possible" with her fellow Board members from our local chapter, RAMA, and she left me here to slave over the hot keyboard. Violins, please.

Anyway, I've been promising to get this video posted for her, since we "premiered" it when she spoke on marketing to women online at the Women's Automotive Association InternationalNYC Auto Show a couple of weeks ago (thanks again to Jody DeVere of for arranging and sponsoring that trip). breakfast event at the

Enjoy the video now and then I'll give you some more background below.

In case you didn't catch the credits, the script for this comes from a post by Nance on her Dept. of Nance blog, entitled Every Journey Begins With A Single Step: Help My Husband. Nance must have struck a nerve with this, because it's been "reprinted" in full on the AskPatty blog and elicited sympathetic comments in both blogs. We're grateful to Nance for her permission to use her post (and then to share the video even after seeing the result!). We're also grateful to Microsoft for including the music so appropriately titled "Highway Blues" in its sample clips.

And of course, I'm always grateful to the narrator (Yvonne) for letting me hang around with her.

See full post here.

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