AskPatty Certified Female Friendly Logo

Lex Brodie's Tire Company Renews as Certified Female Friendly Tire Chain with Five Locations in Honolulu, Waipahu, Kalihi, Kaneohe, & Pearlridge, Hawaii

Published Nov 18th 2013, 11:26am by Jody DeVere in Press Releases Articles



Lex Brodie's Tire Company Renews as Certified Female Friendly® Tire Chain with Five Locations in Honolulu, Waipahu, Kalihi, Kaneohe, & Pearlridge, Hawaii

Lex Brodie's Tire Company Renews their Commitment to Offer Services Designed with Women in Mind

Lex Brodie's Tire Company, a Tire Chain with Five Locations in Honolulu, Waipahu, Kalihi, Kaneohe, & Pearlridge, Hawaii is proud to announce they have renewed their commitment to address the needs of women consumers, as part of the growing network of Certified Female Friendly® locations in North America. Team members at Lex Brodie's Tire Company have completed a training and certification process to provide a Certified Female Friendly® experience that exceeds women’s expectations, and are entering their second year with the program.

Visit the Lex Brodie's Tire Company micro-site at:

To become Certified Female Friendly®, Lex Brodie's Tire Company personnel completed an extensive training program on how to best serve women. Lex Brodie's Tire Company employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Lex Brodie's Tire Company will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Lex Brodie's Tire Company ' commitment to women shows that management is serious about earning their business."

In conjunction with, Lex Brodie's Tire Company has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car care online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to their site.

About Lex Brodie's Tire Company

In 1958 Lex Brodie moved from managing the Dole Pineapple Cannery to owning a Chevron gas station in Kaneohe. Lex became known for his legendary customer service. With this tradition in mind, he opened Lex Brodie's Tire Company on Queen Street in 1964. As his store grew in popularity, Lex expanded to Waipahu where he opened his second location in 1972.

In 1981 the Wall Street Journal featured Lex Brodie's in their Small Business section, citing Lex's outstanding customer service as the number one reason Lex had captured a large share of the gas and tire market in Hawaii.

In 1994, Lex Brodie's received the Holo I Mua Award from the Better Business Bureau, which recognizes outstanding local businesses. By 1998, a Bank of Hawaii survey reported Lex Brodie's Tire as having the best service in Hawaii.

2002-PRESENT, Lex Brodie's has also received annual praise from AAA, known for having the toughest standards in the industry, for customer service. In the past two years Lex Brodie's has averaged a 99% satisfaction rate!

2002-PRESENT, Lex Brodie’s has won The Star-Bulletin & Midweek’s "Hawaii’s Best Of" Award six years in a row for having Hawaii's best tires and tire service.

EVERYDAY at Lex Brodie's, we understand that customer service is what separates us from the other guys in town. As always, "Thank YOU, very much."

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendly® program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendly® auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become Ask Patty Certified Female Friendly®.

AskPatty® and Certified Female Friendly® are registered trademarks of, Inc.

comments powered by Disqus

Need Car Advice?

Ask The Experts!

Looking for a New or Used Car?

Search for our Certified Female Friendly® Car Buying Marketplace locations

Help Our Charities