Lauren Fix, the Car Coach®, and an internationally recognized car
care expert, will join Ask Patty as a member of the automotive advisory
panel of industry-expert women on Ask Patty.Com, Inc.
FL (PRWEB) August 28, 2006 –- Ask Patty.Com, Inc., announced today that
Lauren Fix, the Car Coach®, will join the automotive advisory panel of
industry-expert women for their new woman’s portal, Ask Patty. The
enterprise version of the Ask Patty website at http://www.askpatty.com
launched August 21, 2006 and provides a safe place for women to get
advice on car purchases, maintenance and other automotive related
is a nationally recognized automotive expert in car care, repair,
safety issues, buying and selling new and used cars and trucks, and
driving skills. She has written articles and been quoted in USA Today,
Good Housekeeping, Redbook, Woman’s World, Esquire, First for Women,
InTouch and Self. She is a contributing editor to Motor Trend, Truck
Trend, Hot Rod, and Car Craft. In addition, Lauren is the Automotive
Editor for YourLifeMagazine.com and author of three books, "Driving
Ambitions: A Complete Guide to Amateur Auto Racing," "The Performance
Tire and Wheel Handbook," and look for her new book, "Lauren Fix's
Essential Guide To Car Smarts."
Lauren’s broadcast experience includes Oprah, The View, TODAY, The
Early Show, CNN, FOX News, MSNBC, Headline News, Inside Edition, ESPN,
Discovery, Speed, and NPR to name a few. Lauren is the host of Talk 2
DIY Automotive, on the Do-It-Yourself Network (DIY), providing in-depth
demonstrations and tips for auto repair airing in its 4th season.
A member of the Society of Automotive Engineers (SAE) since 1982,
Lauren is an ASE (Automotive Service Excellence) certified technician.
She inherited her love of all things automotive from her father who
owned a brake remanufacturing business. Lauren has been fixing,
restoring and racing cars since the age of 10. Lauren has been the
spokesperson for the Car Care Council's "Be Car Care Aware" program (http://www.carcare.org
She has a bachelor's of science in Marketing from The University of
Buffalo with concentrations in Engineering and Communications.
In her automotive advisory role, Fix will respond to questions from
consumer women on automotive related topics via the website. The Ask
Patty interactive advice blog launched May 22, 2006.
"I'm pleased to be a part of the Ask Patty Advisory Panel,” says Lauren
Fix. “Empowering women to be confident when it comes to their
transportation is an important goal!"
“Having Lauren Fix as the newest member of our advisory board of
automotive experts is an asset to Ask Patty and to all of our women
consumers,” says Jody DeVere, President of Ask Patty. DeVere continues,
“Lauren Fix has a tremendous background in the automotive industry and
a great reputation as an auto expert. She is a great addition to the
panel and her knowledge in car care, safety, repair, and the selling
experience will be invaluable to Ask Patty and we are honored to add
her to our panel.” According to DeVere, Ask Patty provides the safe
environment for women to get advice and information needed to feel
empowered and confident when they go to their local dealership for car
service, repairs, maintenance and to negotiate and purchase a new or
Peter Martin, President of CarsMagazine.com, added, “Lauren Fix’s
know-how of all things automotive is excellent for Ask Patty. Her
training as an ASE certified mechanic brings an extra level of
authority to the expert advisory panel, which is important to the Ask
About AskPatty.com, Inc.:
Ask Patty provides women consumers an opportunity to send questions
about car buying, selling, repair and maintenance to a panel of expert
automotive women and is a safe online place to share and discuss their
car buying experiences. Women can submit posts directly to the Ask
Patty website by going to the http://www.askpatty.com
The Ask Patty advisory panel of automotive expert women is headed up by
Deborah Renshaw -- professional NASCAR driver, and is comprised of
women who hold various leadership positions in the automotive industry.
Women purchase over 50 percent of all vehicles sold in the United
States each year and influence 85 percent of the buying decisions,
spending over $80 billion. Yet, shopping for and buying a car can be a
challenge for women who are first time car buyers or for women who had
a bad experience in the past with a car salesman or dealership.
Ask Patty is a safe place for women to get advice on car purchases,
maintenance and other automotive related topics. Women can Ask Patty
for automotive advice on the Ask Patty "Get Advice" blog by clicking
here: Ask Patty Blog; Patty will typically reply back to you the same
day. Selected questions and answers will be answered by the panel of
automotive women experts for the benefit of all women.
Properly armed with the right tools and training your dealerships can
increase its share of the largest and fastest growing demographic of
new vehicle buyers in the US -- Women Consumers. The Ask Patty
Certified Dealer program was designed specifically for car dealerships
to attract, sell, retain and keep loyal women consumers.
AskPatty.com is endorsed and in partnership with CarsMagazine.com, (http://carsmagazine.com
), a member and 2006 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, (http://www.waai.com
), on the Women's Board of the Car Care Council, (http://carcare.org
), a SEMA member (http://www.SEMA.org
) and a member of the SEMA Business Women's Networking Group.