AskPatty Certified Female Friendly Logo

Larson's Service Becomes the First Certified Female Friendly® Service Center in Peabody, Massachusetts

Published Feb 8th 2010, 9:39pm by Jody DeVere in Press Releases Pressroom

Larson's Service Joins with to Offer New Services Designed with the Women Consumer in Mind

02.08.2010 - Larson's Service is pleased to announce they have completed the Certified Female Friendly(R) training and is now the first Certified Female Friendly(R) Service Center in Peabody, Massachusetts, and servicing surrounding areas for Salem, Danvers, Lynnfield, Lynn, Saugus, Swampscott, Wenham, and Middleton, Massachusetts. To achieve certified status, their personnel completed online training on how to better meet the expectations of the woman consumer.

"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive servicing experience, our service centers are better prepared to meet and exceed the expectations of our female customers" stated Diane Larson, Owner, Larson's Service.

An Certified Female Friendly(R) Service Center creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of repairing and maintaining a vehicle will be a pleasant one. AskPatty trained and certified associates are held to a high level of customer satisfaction with women consumers.

Visit the Larson's Service Certified Female Friendly(R) site at:

Along with the certification Larson's Service has enhanced its website to cater more to women, thereby reinforcing their commitment to the Program. This latest design integrates seamlessly to effectively deliver online information and services to female consumers. The new website can easily be found and accessed utilizing the Certified Female Friendly(R) web icon on the existing Larson's Service website. Larson's Service Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.

"Women are not the same as men, and they do not base their consumer decisions in the same way as men. Business Week reports that women make over 80 percent of the buying decisions in U.S. households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President and CEO of "Businesses that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."

The new Certified Female Friendly(R) virtual interactive training design and functionality are another industry first from, the company, which initially developed the most comprehensive solution available to automobile dealers and service centers for engaging, selling, servicing, and retaining women customers. The websites are the first designed specifically for women and provide the tools and resources most requested by women.

About Larson's Service
Founder John Larson, a top rated GM Dealer Mechanic, opened Larson's Service, Inc. in 1986. He and his wife Diane moved the business to its current location,

Need Car Advice?

Ask The Experts!

Looking for a New or Used Car?

Search for our Certified Female Friendly® Car Buying Marketplace locations

Help Our Charities