The Week Magazine and Lexus go Greener with Online-Only Earth Day magazine
Here's an interesting thing for environmentally concerned women out there.
According to Vanity Fair, "It takes 17 trees to make a ton of newsprint. To print more than 1.6 million copies of its thick Sunday edition, The New York Times consumes about 62,860 trees."
In an effort to build buzz about Earth Day, THE WEEK (www.theweekmagazine.com), America's fastest growing news and opinion magazine, has partnered with Lexus (www.lexus.com), manufacturer of the world's first luxury hybrid vehicle, to publish its first-ever online-only, "green" issue. This special issue, available at www.theweekmagazine.com on Friday, April 20, 2007, is fully underwritten by Lexus and will be electronically available to readers as a special bonus to their subscription to THE WEEK. The issue will include all of THE WEEK's editorial features, with selected features focusing on the environment or related issues. Lexus will be the exclusive advertiser.
To further engage online readers, Lexus will be driving users to both Lexus and sustainable living content, which will also live on the site. THE WEEK's Marketing Services Department will partner with Lexus to create a global EcoFact Map with details on what countries and regions around the globe are doing to help the environment. (The map is an interesting thing, and besides that, I was able to find an article on Global Warming (http://green.theweekmagazine.com/briefing.html), a column that asks if 'going green' is just a fashion statement (http://green.theweekmagazine.com/bestcolumns.html), and other various sidebars with green facts as I clicked around the site.)
"In partnership with Lexus, we are able to bring our readers an online issue with all of THE WEEK's regular editorial features, but with a reduced impact upon the environment," said Justin Smith, president of THE WEEK. "We look forward to giving our readers a new way to interact with the magazine's weekly content."
Last year Lexus approached THE WEEK with the desire to make a statement
around Earth Day to help drive environmental change. This meeting
resulted in a unique partnership and the ultimate creation of this
special online magazine.
"At Lexus we are passionate about creating ground-breaking products that take less from the world, while simultaneously offering more luxury, power and style," said Lexus Vice President of Marketing Deborah Meyer. "With this program we are able to further demonstrate our commitment to the environment and heighten awareness of Earth Day and the issues surrounding it." Lexus' line of environmentally sensitive hybrid vehicles includes the RX 400h luxury utility vehicle, the GS 450h performance sedan, and the LS 600h L flagship sedan, which launches this summer.
Lastly, in concert with publication of the online issue, Victoria and Dennis Hopper will host a panel discussion, "Innovation and Alternative Energy: The Truth, Convenient or Not" at their residence. Presented by Lexus, the discussion will be moderated by Sir Harold Evans, THE WEEK's Editor-at-Large and author of "They Made America: From the Steam Engine to the Search Engine: Two Centuries of Innovators." The esteemed list of panelists includes former California Governor Gray Davis, Invenergy President and CEO Michael Polsky, NRDC Energy Program Co Director David B. Goldstein and California Institute of Technology Chemistry Professor Nathan S. Lewis.
For more details, visit www.theweekmagazine.com and www.Lexus.com.