CarsMagazine.com launches Ask Patty with automotive advisory panel of
automotive -- industry expert women.
Sarasota, FL (PRWEB) June 23, 2006 -- CarsMagazine.com announced today that
Kim Tinkham, Editor and Owner of Tink Ink Publications, will join the automotive
advisory panel of industry-expert women for their new woman’s portal, Ask Patty.
The AskPatty.com website (http://www.askpatty.com) launched June 8, 2006 in conjunction
with Carsmagazine.com and will provide a safe place for women to get advice on
car purchases, maintenance and other automotive related topics online.
her automotive advisory role, Tinkham will respond to questions from consumer
women on automotive related topics via the website, the Ask Patty interactive
advice blog launched in May of 2006.
“My role as an advisory member will
be to share the information that we have gathered in our research to help women
take control of their vehicle purchase experience", states Tinkham. "That same
information will be passed along to the automotive industry so that they too can
‘learn’ what they need to do to make women feel comfortable in doing business
with them. The dealership that understands and puts into place the findings of
our research will gain the benefit of a much broader consumer base."
is the Editor and owner of Tink Ink Publications. She is an Editor and Freelance
writer for several magazines dealing with family issues and youth sports. She is
currently working on her book ‘Well Wheeled: Women taking control of their car
buying experience’. Her research is in conjunction with Texas Woman’s University
and includes a national survey with input from women and men on their car buying
experiences. Kim hopes that the results will send an important message to the
automobile industry about how best to work with women and their distinct buying
wants and needs. To participate in this very important survey, visit http://www.wellwheeled.com.
Kim is a licensed ‘Path’
facilitator, motivational speaker and has over 30 years of sales background in
various service oriented industries. She was co-owner of one of the largest
corporate transportation companies in the Dallas-Fort Worth, Texas area for
twelve years and has devoted the last three years researching and speaking to
companies regarding marketing concepts to the most influential purchasing group
in the world: women. Her research has run the gamut from P.T. Barnum to Mary Lou
Kim is married and lives with her husband, Scott, just outside
of Paradise, Texas. Their son, Garrett, plays hockey for the Junior Warriors of
the Eastern Junior Hockey League.
“We are very pleased to have Kim
Tinkham on our board,” says Jody DeVere, President of Ask Patty. DeVere
continues, “Kim’s research in preparation for the release of her new book brings
to Ask Patty and consumer women a plethora of anecdotes and experiences of women
car buyers to share.” According to DeVere Ask Patty provides the safe
environment for women to get advice and information needed to feel empowered and
confident when they go to their local dealership for car service, repairs,
maintenance and to negotiate and purchase a new or used vehicle.
Martin, President of CarsMagazine.com added, “Tinkham’s acceptance of the role
on the advisory board for Ask Patty deepens our collective knowledge and
experience of women consumers and their desire to have a better experience with
their local car dealerships ”.
About Ask Patty:
half of the vehicles sold in the United States each year, spending over $80
billion. Yet, shopping for and buying a car can be a challenge for women who are
first time car buyers or for women who had a bad experience in the past with a
car salesman or dealership.
Ask Patty provides women consumers the
opportunity to post questions about car buying, selling, repair and maintenance
to a panel of expert automotive women. Ask Patty is a safe online place to share
and discuss their car buying experiences. Women can submit posts directly to the
Ask Patty automotive advice blog by going to http://www.askpatty.com. The Ask Patty advisory panel of
automotive expert women, headed up by Deborah Renshaw -- professional NASCAR
driver, and is comprised of women who hold various leadership positions in the
About Cars Magazine:
Founded in 1997 in Long
Island, New York, Cars Magazine quickly became one of the leading Used Vehicle
Marketing Publications in the Tri State area. Cars Magazine has become an
industry leader in marketing pre-owned vehicles and with the launch of http://www.CarsMagazine.com
they plan to take their vast experience nationwide. As part of this national
expansion they have opened a satellite office in Sarasota Florida.
executive management of CarsMagazine.com has over 80 years of combined
experience in automotive retail, advertising, finance and eMarketing. Our
dedication to excellence in customer satisfaction sets CarsMagazine.com apart
and ahead of our competitors.
# # #