Jody DeVere to Speak at Cal Lutheran University Advertising and PR Program Students on Social Media -- February 2011
Published Jan 17th 2011, 6:19pm by Jody DeVere in Articles PressroomA communication degree at Cal Lutheran incorporates the study of communication theory with the development of the practical skills demanded in today's highly competitive marketplace. The major covers a broad array of subjects, including the intense study of new and emerging communication technologies.
CLU's communication program provides students with a comprehensive background in mass media and communication theory, allowing them to complete either a generalized major or one that emphasizes advertising & public relations, electronic media production, or journalism (print, television, and web).
Students can gain hands-on experience working for the campus newspaper, The Echo, or for the campus-wide cable television station operating out of our new on-campus TV studio. Communication education also takes students out of the classroom and into the workplace, with the requirement that they complete at least one industry internship or produce a special senior project.
While in the program, many students work or intern for a variety of organizations, including television stations CNN, KNBC, CBS, Fox Television, KCAL and KADY; shows such as Access Hollywood; radio stations, including Cal Lutheran's own KCLU national public radio; local and regional newspapers, including the Thousand Oaks Star and Los Angeles Times; sports information departments for the L.A. Clippers and L.A. Kings; marketing firms and departments, including those at J.D. Power & Associates, and Amgen; software companies; Ticketmaster, and sports marketing firms.
Thanks to our comprehensive communication degree programs, and the valuable experience our students gain through internships and senior projects, graduates have an impressively high placement rate.
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