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Jody DeVere to Speak at Cal Lutheran University Advertising and PR Program Students on Social Media -- February 2011

Published Jan 17th 2011, 6:19pm by Jody DeVere in Articles Pressroom

A communication degree at Cal Lutheran incorporates the study of communication theory with the development of the practical skills demanded in today's highly competitive marketplace. The major covers a broad array of subjects, including the intense study of new and emerging communication technologies.

CLU's communication program provides students with a comprehensive background in mass media and communication theory, allowing them to complete either a generalized major or one that emphasizes advertising & public relations, electronic media production, or journalism (print, television, and web).

Students can gain hands-on experience working for the campus newspaper, The Echo, or for the campus-wide cable television station operating out of our new on-campus TV studio. Communication education also takes students out of the classroom and into the workplace, with the requirement that they complete at least one industry internship or produce a special senior project.

While in the program, many students work or intern for a variety of organizations, including television stations CNN, KNBC, CBS, Fox Television, KCAL and KADY; shows such as Access Hollywood; radio stations, including Cal Lutheran's own KCLU national public radio; local and regional newspapers, including the Thousand Oaks Star and Los Angeles Times; sports information departments for the L.A. Clippers and L.A. Kings; marketing firms and departments, including those at J.D. Power & Associates, and Amgen; software companies; Ticketmaster, and sports marketing firms.

Thanks to our comprehensive communication degree programs, and the valuable experience our students gain through internships and senior projects, graduates have an impressively high placement rate.

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