Jody DeVere Featured in Ratchet and Wrench
Published Jul 9th 2012, 11:53am by Jody DeVere in Articles PressroomRepair shops have done little to account for the changing demographics of consumers. Women account for the majority of purchases across the board in the auto industry—maintenance, repair, new cars, used cars, everything, she says. Without paying attention to this trend, DeVere says, shops are creating a void in their business and, ultimately, hurting their bottom lines.
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