I met Jody DeVere, CEO of AskPatty.com at BlogHer07.
Jody is passionate about providing a safe place for women to get advice on car purchases, maintenance and other car topics.
AskPatty.com has a female friendly certified dealer search as well as a team of 50 automotive expert women on stand by to answer any questions women may have.
AskPatty.com has had explosive growth this past year.
I asked Jody what fueled her company’s growth.
Commitment to their mission was her answer.
Every business decision they make is filtered by the question, “Does this support creating a safe place for women who want automotive advice?”
(There’s an old saying, “When values are clear, decisions are easy.”)
The commitment pays off - the proof is in the growth.
Made me think of chapter leaders…how do you use your organization’s mission to guide the decisions of your leadership team?