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Jody DeVere CEO Announced as Keynote at ASA's 2012 InfoExpo Conference

Published Jul 12th 2012, 12:30pm by Jody DeVere in Articles Pressroom


Merrimack, NH (July 12, 2012) – ASA Automotive Systems (formerly ASA Tire Systems), the industry leader in providing software systems and services to tire dealers and auto repair centers, has announced that Jody DeVere, CEO, will be the Keynote Speaker at their 15th annual InfoExpo Conference in Tucson, Arizona in September.

Jody DeVere works with car dealerships and aftermarket retail locations to become Certified Female Friendly®, learning how to create a culture and experience that attracts and retains loyal women customers. The Certified Female Friendly® program includes marketing and advertising programs that resonate with women.

Jody is a sought after speaker and often quoted automotive industry pundit on marketing to women, educating women on automotive topics and social media strategy. “We are delighted that Jody has agreed to speak at this year’s InfoExpo conference and that she will share her insights on how women have opened the door to new opportunities and market share growth in the tire and auto service industry,” said Dan Halle, senior marketing manager at ASA Automotive Systems. "ASA’s annual client conference is specifically designed to share rising trends and opportunities in the industry and we feel that Jody has a unique experience and expertise that only she can share."

Scheduled for September 9‐12, 2012 at the Loews Ventana Canyon Resort and Spa in Tucson, the annual InfoExpo conference provides an exclusive setting for ASA customers to focus and learn more about the latest in technology solutions and services that they can use to grow their business.

About ASA Automotive Systems

Headquartered in Merrimack, NH, ASA Automotive Systems develops and builds enterprise‐wide software solutions, delivers support and services, and enables leading independent tire dealers and automotive repair shops to achieve a maximum return on their information technology investment. ASA’s software tools help tire dealers and auto repair shops manage all facets of their businesses and can be tailored to suit the order processing, accounting, ecommerce and business management needs of any size retail, commercial, wholesale, or retread operation. You can find them online at


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