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Japanese Motor Works, Inc. Becomes The Only Certified Female Friendly Automotive Repair Facility in Athens, Georgia

Published Jun 26th 2013, 12:53pm by Jody DeVere in Press Releases Articles Pressroom

Japanese Motor Works, Inc. of Athens, Georgia, is proud to announce they are ready to address the needs of women consumers, as part of the growing network of Certified Female Friendly® locations in North America.  Team members at Japanese Motor Works, Inc. have completed a training and certification process to provide a Certified Female Friendly® experience that exceeds women’s expectations.

In conjunction with, Japanese Motor Works, Inc. has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car care online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to their site.

Visit the Japanese Motor Works, Inc. micro-site at:

or at their website:

To become Certified Female Friendly®, Japanese Motor Works, Inc.  personnel completed an extensive training program on how to best serve women. Japanese Motor Works, Inc.  employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Japanese Motor Works, Inc.  will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc."  AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Japanese Motor Works, Inc.'s commitment to women shows that management is serious about earning their business."

About Japanese Motor Works, Inc.

At Japanese Motor Works, our goal is to provide top-quality car care, and we deliver by employing the best technicians and the highest standards of automotive service in Athens. Each auto technician at Japanese Motor Works qualifies as a Level 1 ASE-Certified Master Auto Technician (CMAT). In addition, each mechanic on our team can claim more than 20 years of auto repair experience and extensive dealer training from a wide range of Asian manufacturers.

Owner Peter Haughton opened Japanese Motor Works in 1992 after years of experience, all starting with a 1967 Datsun Roadster that wouldn’t run. All of Peter’s personal cars have been Japanese, and with an aggressive maintenance schedule he consistently manages to coax hundreds of thousands of miles from each one of them. When promoting car maintenance, Peter speaks from a wealth of experience and success. Even now, when you call Japanese Motor Works to talk to Peter, he’ll likely need to come out from under a hood. His calling is the repair of Japanese cars, and he truly enjoys his work.

JMW auto technicians operate within a new, ergonomically-designed facility constructed to maximize efficiency and collective performance. The cleanliness and attention to detail distinctive to our shop speaks to the overarching culture of automotive service excellence at JMW. When we return your vehicle, it will operate better and look cleaner than you could have hoped to expect.

It’s clear: when you walk into Japanese Motor Works, you enter an environment dedicated to quality, not compromise. Because we find success in the happiness of our customers and the caliber of our work, Japanese Motor Works is the benchmark for automotive repair facilities in Northeast Georgia. We fix it fast, we fix it right, and we fix it at the right price. Exceeding your expectations is our policy.

About, Inc.

With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendly® program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendly® auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become Ask Patty Certified Female Friendly®.

AskPatty® and Certified Female Friendly® are registered trademarks of, Inc.

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