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International Make-A-Wish Day Gives Us A Reason To Play With Hot Wheels!

Published Apr 29th 2014, 1:40pm by Jody DeVere in Featured Articles

mattel supports world make a wish dayEach year on April 29th, Global World Wish Day commemorates the first wish granted to a child way back in 1980. Every day since then, the Make-a-Wish Foundation has been dedicated to granting the most cherished wish of children between the ages of 3 and 18 years, living with life-threatening illnesses and has now granted more than 334,000 wishes!


Kudos to Mattel, the world's largest toy manufacturer, for making a difference in the global Make-A-Wish community throughout the year via product donations, helping to grant wishes, and the work of employee volunteers through its charitable arm, the Mattel Children's Foundation.

Mattel and Make-A-Wish International have enjoyed a long-term partnership that has resulted in hundreds of wishes and wish enhancements globally. In addition to directly helping to grant wishes, Mattel has renewed and increased their grant funding, which helps Make-A-Wish affiliates grow their wish-granting capacity and supports the infrastructure at the International Office. Mattel has also been a World Wish Day supporter since 2011 and continued to be one of the strongest corporate supporters for World Wish Day, with a generous cash donation and social media campaign.

Last year, Mattel granted the wish of Robbie Farabee, an autistic boy, by taking him for a ride in a life-size Deora II. Why was this important? As he grew up, Robbie’s Hot Wheels cars were what his parents had used to teach him colors, how to count, and some math concepts. "My favorite Hot Wheel at the time was the Deora II," Robbie said. As part of his wish, Robbie, his sisters Amie and Beth, and his parents flew out to California, where they met the Hot Wheels designers. Mattel brought out every Hot Wheels model that the company had turned into a life-sized car, and Robbie got to sit in them all. "It was pretty awesome," Robbie recalled. "They gave me my own private car show. They showed me around the place."

So, in honor of Make-a-Wish day, we suggest you play with some Hot Wheels cars! Did you know Hot Wheels continues to be the number one vehicle property in the United States year after year? Since 1968, more than 4 billion Hot Wheels cars have been produced.  That’s more than Detroit’s “Big Three” have manufactured, combined, since the start of the auto industry. Placed front-to-rear, all Hot Wheels vehicles produced in the last 40 years would circle the Earth more than four times!

Most parents -- regardless of whether you have boys or girls -- probably have a few of the popular die-cast cars rolling around the house: Since their debut, more than 800 models and 11,000 variations of Hot Wheels cars have been created.

Mattel supports World Make a Wish Day


If you’d like to support the Make-a-Wish Foundation with a financial contribution, you can do so at this secure link.


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