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IAB SmartBrief Features Ask Patty on site

Published Feb 15th 2007, 12:20am by Jody DeVere in Pressroom Articles

Web site helps auto dealers communicate with women buyers trains the male dominated industry of auto dealers in communicating with women, who are estimated to influence more than 80% of car and truck purchases. The site also educates women on all car issues, and certifies dealerships as female-friendly when they pass a course concerning communication with women. Chicago Tribune (free registration) (01/10)

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