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How Women Look at Video Online... Is Different

Published Mar 31st 2007, 2:29pm by Jody DeVere in Featured Articles

How Women Look at Video Online... Is Different

Viewers_by_percent_2 Statistics show this year there will be an estimated 97 million females online in the US, compared with 91 million males. While it's a clear majority, when it comes to viewing video online, however, their positions are reversed.

An informative report sent to us by our partners at Chumney & Associates reveals a look into the online video viewing habits of women, and explains that it's very different from the patterns exhibited by men: "While 78% of males watch video online, only 66% of females do," says Debra Aho Williamson, eMarketer senior analyst and the author of the new "Women Online: Taking a New Look" report. "They are less likely than males to visit most video destination sites — even the biggie, YouTube." So, according to this research, instead of calling it "youtube" we should call it "histube."


Types_of_videos_viewed Online video is a business that's been years in the making. Thanks to the proliferation of broadband and the popularity of the online video providers of the world,  analysts at Piper Jaffray are calling it "the new killer app of the Web." 

Piper Jaffray also found that while news appealed to both genders (52.3% of adult men and 48.9% of women), after that, differences appeared. Men were more likely to watch amateur videos, music videos and movie previews. Women favored movie previews and then music videos.

What do you watch online? Please tell us in the comments below.

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