Survey Shows that Online ConsumersTalk About Your Dealership
December 11th, 2006
Yahoo! Autos recently commissioned J.D.Power & Associates to determine the online habits of auto shoppers. The survey revealed that 85 percent of online shoppers consider consumer-generated content to have significant relevancy in their quest for purchasing a new vehicle.
The full details of the study were presented at the J.D. Power and Associates Automotive Internet Roundtable in Las Vegas from Nov. 1 to Nov. 3 so if you had the chance to review this information then your comments here are encouraged.
According to the article on AutoRemarketing about the survey, ratings and reviews on actual carlines are what generate the most activity with online shoppers, but auto-enthusiast sites, online forums/message boards, blogs and question and answer sites are also growing in popularity.
Here are a few automotive-related online resources targeted toward the auto shopper and enthusiast:
A car enthusiast blog site
Edmunds Inside Line
An Edmunds site that gives consumers and inside look at specific vehicles
Edmunds Women & Family Car Guide
An auto consumer site for women run by Endums
Automotive advice for women
A car enthusiasts automotive lifestyle social networking site run by Edmunds
Be sure to check them out today and see how these sites can be benefitting your dealership.