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Have a Virtual Car and Life on Motorati Island

Published Feb 1st 2007, 4:21pm by Jody DeVere in Featured Articles


Virtual life... it's a bit weird, but it's something millions of people are getting into even more. Second Life is a popular online game where you can create an alter ego and live a complete life, full of social activities, jobs, friends, and a functioning economy.  Still sounds weird? Well, maybe. Second Life was developed by a California high-tech company in 2003 and is seen as the next evolution of MySpace, chat rooms and other interactive Web sites. Wired magazine wrote about this game in a recent issue and the way they talked about it, it sounds as if some of the users consider Second Life their first.

Throw all that mystery and intrigue of another life into a world revolving around automotive elements and now you've piqued our interest. The new partnership with Second Life developers and Pontiac is Motorati Life, a place where you can do anything... car related!

The fact that you can buy a virtual car -- or a virtual anything -- on Second Life is attracting the likes of General Motors Corp., Toyota Motor Corp. and other automakers looking to connect their brands with younger, hipper consumers.

TuneGM/Pontiac created Motorati Island to market its Pontiac brand among Second Life's 2 million virtual inhabitants. The project is still taking applications from people who want real estate in the world, and you can still sign up for an avatar (persona) in the game. Ask Patty virtual shop anyone? What virtual dream car would you want to drive around? I'd like a virtual Mazdaspeed Miata MX-5. It doesn't have to be glamorous to be fun!

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