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Great Lakes Credit Union Becomes Certified Female Friendly in Illinois and Wisconsin

Published Nov 7th 2013, 1:47am by Jody DeVere in Press Releases Articles Pressroom


Great Lakes Credit Union (GLCU), with 12 locations in Illinois and Wisconsin, is proud to announce that in addition to the great experience they already provide their members, they have taken an additional step to address the needs of women consumers, as part of the growing network of Certified Female Friendly® locations in North America. Staff at GLCU have completed a training and certification process to provide a Certified Female Friendly® experience that exceeds women’s expectations.

In conjunction with, GLCU has launched a female-focused micro-site that provides the tools and resources most requested by women when it comes to getting the best vehicle financing deal. Their micro-site gives women the ability to learn about their financing options, calculate monthly payments and get pre-approved for their loan. Other partners have micro-sites that allow for scheduling service appointments, accessing coupons and discounts, and learning more about car care online from the comfort of their home or office. GLCU’s micro-site is easily accessed by searching on, or by going directly to their site.

Visit the
Great Lakes Credit Union micro-site at

or at their website:

As an Certified Female Friendly® location,
Great Lakes Credit Union employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. GLCU will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty.
Great Lakes Credit Union's commitment to women shows that management is serious about earning their business."

About Great Lakes Credit Union

Great Lakes Credit Union (GLCU) is a full-service financial institution offering competitive auto loans nationwide. GLCU can help get you behind the wheel of the new or used car, truck, van, motorcycle or RV of your dreams. Count on GLCU to give you low interest rates, affordable monthly payments, an easy application process and fast approval. Talk to one of our loan consultants today and get pre-approved for your loan giving you confidence and bargaining power at the dealer.  That is truly being a savvy consumer!


About, Inc.

With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendly® program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendly® auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

here to learn how to become Ask Patty Certified Female Friendly®.
AskPatty® and Certified Female Friendly® are registered trademarks.

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