Meet Bonita Stewart who is the
director of the automotive vertical at Google. Stewart is responsible
for leading a national team that develops and manages Google's
relationships with automotive marketers. Stewart is part of the
vertical markets group at Google which are senior industry specialists
who help marketers in specific industries address their unique
objectives and challenges.
Recently she was interviewed by Jodi Harris at iMedia on her predictions. Here is an excerpt:
Harris: Green marketing and reducing oil consumption seem to be major focal points for the coming year, and the rise in mobile technology and niche social marketing indicate that that localization will become a key marketing touchpoint for conveying brands' positions. What thoughts or best practice recommendations can you share to help automotive marketers strategize for these big issues in 2008?
Stewart: First, automotive marketers should
implement localization on two levels -- brand and dealer. Brand
marketers have the unique opportunity today to deliver relevant
messages to their precise target, whether it's a potential hybrid
customer or someone interested in fuel economy, through contextual
targeting. Meanwhile, dealers have the opportunity to geographically
target their products and services, and mobile technology offers the
ability to connect with a dealer during the shopping process. Continue reading her interview on iMedia here: http://www.imediaconnection.com/content/18294.asp
Bonita Coleman Stewart brings more than 20 years of marketing, technology, and industry expertise to Google, where she oversees strategy development and execution for the automotive category. Prior to joining Google, she provided operational and thought leadership as the Director, Chrysler Group Interactive Communications for DaimlerChrysler AG. In 2005, Advertising Age named the Chrysler Group Interactive Marketer of the Year. Bonita also enjoyed a 10-year career with IBM and co-founded Nia Enterprises, a web-based company, in 2000.
Bonita is a frequent speaker at numerous marketing and interactive conferences such as iMedia, eTail, AD:TECH and Automotive CRM Roundtable and has been quoted in such publications as Automotive News, Advertising Age, Brandweek and USA Today. In 2005, she co-authored “The Fifth P of Marketing,” an article for CRM Magazine.
Bonita has a Bachelor of Arts in Journalism with honors from Howard University and an MBA from Harvard Business School. She currently serves on the Board of Trustees for the Detroit Music Hall and as a board member for the Birmingham Bloomfield Art Center. She resides in Birmingham, Michigan with her husband, Kevin Stewart.