What should power the world's vehicles in 20 years? How can personal
transportation become more sustainable in an age of increasing global
competition for resources? What role will the automotive industry play
in developing markets?
Decisions on issues like these will largely shape transportation in the 21st century. To speed the process, GM will mark its 100th anniversary by launching a global dialogue through an initiative called GMnext.
"We're starting our second century at a time of fundamental change in the auto industry," said GM Chairman and CEO Rick Wagoner. "We'll use GMnext to introduce some of our ideas for addressing critical issues concerning energy, the environment and globalization. In the process, we also hope to spark a broader, global discussion on these important topics."
initiate that dialogue, GMnext spotlights the introduction of
next-generation vehicles and technologies, including new applications
of the E-Flex drive system and continued work on GM's line of Plug-In
and Two-Mode hybrids.
The venue for this dialogue is through a dedicated Web site, GMnext.com. But it also goes far beyond this topic. It's a nifty site designed to encourage feedback and interaction among visitors using a variety of media such as blogs, videos, discussions on technology, designs, ideas, and more. In addition to General Motors information and commentary, it will feature opinions and insights from the general public, from industry observers outside GM, and from the global media, both traditional and social.
A series of GMnext-themed activities will be held, beginning in January, and capped by GMnext Days, a week-long global celebration in September of 2008 that will reflect on the company's first century and highlight plans and products that will begin to define its second century. Plans for GMnext Days will be announced in the near future.
Stop by and check the site out. This week, the site launches with opinions from Bob Lutz (GM Vice Chairman, Product Development, and Chairman, GM North America, aka GM's Car Czar to those who can't remember the intricacies of his complete title).
General Motors has always shown itself to be on the forefront of interacting with the public using the social media aspects of the internet. This engaging site is another way for them to share their message; it looks as if it will be a very dynamic site and I can't wait to see where this dialogue will take us.
Check out this related video, brought to us by MediaLink: