New Services Designed with the Women Consumer in Mind
08.11.2009 – GK Tire & Auto is pleased to announce they have completed AskPatty.com's Certified Female Friendly training and is now Ponca City, Oklahoma's first Certified Female Friendly tire retailer and service center. To achieve certified status, their personnel completed more than 12 hours of training on how to better meet the expectations of the woman consumer.
"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive servicing experience, our service centers are better prepared to meet and exceed the expectations of our female customers" stated Chris Cotton, President of GK Tire and Auto.
An Ask Patty certified service center creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of repairing and maintaining a vehicle will be a pleasant one. Ask Patty trained and certified associates are held to a high level of customer satisfaction with women consumers.
Visit the GK Tire and Auto Certified Female Friendly site at: http://femalefriendlydealer.askpatty.com/?d=GK_Tire_and_Auto
"Women are not the same as men, and they do not base their consumer decisions in the same way as men. Business Week reports that women make over 80 percent of the buying decisions in U.S.
households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President and CEO of AskPatty.com "Businesses that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."
When contacted, Chris replied, "It is a great accomplishment to not only be the first Certified Female Friendly repair center on Ponca City, but the first facility in the state of Oklahoma. As part of our continuing education program, we chose to participate in Ask Patty's online training program to help us better serve our customer's needs."
Chris and Kimberly Cotton have operated GK Tire & Auto for the last four years. They are an ASE Certified facility and member of the Ponca City Area Chamber of Commerce. "We couldn't think of a better community to own and operate our business, as well as raise a family", states Chris. "We look forward to continuing to be the best auto repair and best tire retailer in Kay County. We invite you to come down and take a look at our clean, female friendly facility."
The new Certified Female Friendly virtual interactive training design and functionality are another industry first from AskPatty.com, the company, which initially developed the most comprehensive solutions available to automobile dealers and service centers for engaging, selling, servicing, and retaining women customers. The AskPatty web sites are the first designed specifically for women and provide the tools and resources most requested by women.
About AskPatty.com, Inc
The AskPatty.com, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles at our network of Certified Female Friendly retailers across the U.S.
AskPatty.com is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the UnitedSpinal.org, Member of the California SkillsUSA.org board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group.
AskPatty.com is partnered with Parenthood.com, INSweb.com, LightSpeedVT.com, CareerBuilder.com, AutoTrader.com, NIADA, DriverTV.com, MyCarPage.com, MyAutoLoan, Aware and BlogHer.com.
Ask Patty Certified Dealer Program:
Properly armed with the right tools and training, automotive retailers and service centers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The Ask Patty Certified Female Friendly program was designed specifically for automotive retailers, tire retailers and service centers to attract, sell, retain and increase loyalty with women.
What Is An Ask Patty Certified Female Friendly Automotive Retailer?
An Ask Patty Certified Female Friendly automotive retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one.
Ask Patty trained and Certified Female Friendly retailers are held to a high level of customer satisfaction for women consumers.
Go here to learn how to become AskPatty.com Certified Female Friendly: