Geico is working to change the fate of teen drivers in Dallas, Texas.
According to the National Highway Traffic Safety Administration
(NHTSA), auto accidents are the #1 killer of teens age 16-19. Geico
associates in Dallas want to change that by talking to teens through
Geico’s national teen safe driving speakers bureau.
They plan to take their show on the road and meet with high school classes. Why? To give teens a realistic view of how they drive when they first hit the highway (which is not so great). Geico’s “Real Teen Driving” video is part of the presentation, showing how new drivers make mistakes when learning to drive. And their inexperience — failing to stop at signs, speeding, and too many distractions — is often what leads to deadly crashes.
In addition, Geico offers info for parents, called “Teen Drivers — the First 6 Months” (pdf). It gives parents tips on how to better prepare their new drivers for the first 6 months of driving. A parent-teen driving contract (pdf) is included, too. And if you’d like to download some more info, try Geico’s online library.
We’ve seen a lot of companies pitch in to help educate our teens about driver safety. And we think that’s a trend worth encouraging.
To sign up for a presentation at your Dallas-area school, contact John Balfour for details.
By Becky Scott