New Services Designed with the Women Consumer in Mind
07.29.2009 – Freedom Automotive Services is pleased to announce they have completed AskPatty.com’s Certified Female Friendly training and is now Stafford, Texas’ first Certified Female Friendly service center and body shop. To achieve certified status, their personnel completed more than 8 hours of training on how to better meet the expectations of the woman consumer.
"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive servicing experience, our service centers are better prepared to meet and exceed the expectations of our female customers" stated Jim Miller, General Manager, Freedom Automotive.
An Ask Patty certified service center creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of repairing and maintaining a vehicle will be a pleasant one. Ask Patty trained and certified associates are held to a high level of customer satisfaction with women consumers.
Visit the Freedom Automotive Services Certified Female Friendly site at: http://femalefriendlydealer.askpatty.com/?d=Freedom_Automotive_Services
The new Certified Female Friendly virtual interactive training design and functionality are another industry first from AskPatty.com, the company, which initially developed the most comprehensive solutions available to automobile dealers and service centers for engaging, selling, servicing, and retaining women customers. The AskPatty web sites are the first designed specifically for women and provide the tools and resources most requested by women.
"Women are not the same as men, and they do not base their consumer decisions in the same way as men. Business Week reports that women make over 80 percent of the buying decisions in U.S.
households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President and CEO of AskPatty.com "Businesses that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."
About Freedom Automotive Services
Feedom Automotive has been a family owned and operated business since the doors opened in 1986. John and Janice Miller opened the original Freedom Automotive in a building that used to be a laundry mat on a shoestring budget and built it into what it is today. We are a AAA Approved Auto Repair Facility, a NAPA Auto Care Center, member of the ASA, and employ ASE certified technicians. In 2008 Jim Miller took over the daily operations of the business with the goal of keeping the family tradition of excellent customer service alive.
We can take care of almost any automotive service needs right under the roof of our 14,000 square foot building, and if we cannot do it here, we know somebody to either refer the vehicle to or take the vehicle to them for our clients.
We also have a full service automotive collision repair shop in the same building. Our body man and painter are I-CAR trained and we have held the I-CAR Gold Class Certification. We use only PPG paint to refinish the vehicles in our body shop. We are also an approved repair facility for the Progressive Concierge Service.
Visit Freedom Automotive Services site at: http://www.freedomauto.com/
You can also find Freedom Automotive on FaceBook, Twitter and My Space.
About AskPatty.com, Inc
The AskPatty.com, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles at our network of Certified Female Friendly retailers across the U.S.
AskPatty.com is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the UnitedSpinal.org, Member of the California SkillsUSA.org board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group.
AskPatty.com is partnered with Parenthood.com, INSweb.com, LightSpeedVT.com, CareerBuilder.com, AutoTrader.com, NIADA, DriverTV.com, MyCarPage.com, MyAutoLoan, Aware and BlogHer.com.
AskPatty Certified Dealer Program:
Properly armed with the right tools and training, automotive retailers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The Ask Patty Certified Female Friendly program was designed specifically for automotive retailers to attract, sell, retain and increase loyalty with women.
What Is An Ask Patty Certified Female Friendly Automotive Retailer?
An Ask Patty Certified Female Friendly automotive retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one.
Ask Patty trained and Certified Female Friendly retailers are held to a high level of customer satisfaction for women consumers.
Go here to learn how to become AskPatty.com Certified Female Friendly: http://www.askpatty.com/getcertified/
Read the complete press release at http://www.pitchengine.com/askpattycom/freedom-automotive-services-is-staffords-first-ask-patty-certified-female-friendly-automotive-service-center/19971/