Ford is Driving Women... to the Race Track

At least 40% of NASCAR fans are women. Ford, sensing an opportunity, is determined to back female racers from different series until one of them wins the NASCAR Nextel Cup.

"It is Ford's intent that when the first woman wins a NASCAR Nextel Cup race and drives into Victory Lane, she'll be driving a Ford," said Dan Davis, director, Ford Racing Technology.

Clorox and ST Motorsports joined Ford to develop the Ford Female Driver Development Program (FFDD), the first time a corporate sponsor and manufacturer have worked together to develop young, diverse talent. Announced last year, FFDD is a multi-year commitment  to develop a driver in USAC (United States Auto Club) and graduate her to a NASCAR Busch Series team, championed by ST Motorsports.

Go here for full article.

Tags

Recent Posts

• Do You Have Alignment Know-How? Ask the Alignment Maven, Ms. QuickTrick
• Valvoline Instant Oil Change Franchisee to hit $100k Donation with Sales of Pink Wiper Blades
• Get Certified
• Go Pink at VIOC and Double Your Donation
• What Can Auto Businesses Do to Communicate More Effectively with Women? Step One: Get Certified!
• Wipe Out Breast Cancer with AskPatty.com and Valvoline Instant Oil Change
• Lynn Kehoe on Lessons Learned On and Off the Racetrack
• AskPatty.com Partners with Aunt Flow to Benefit PERIOD.
• Patty Says: Jody DeVere Speaks on CBT News About Bringing #MeToo to the Auto Industry
• Patty Says: Prevent Vehicle Theft with this info from NHTSA!