Ford is Driving Women... to the Race Track
Published Aug 23rd 2006, 10:24pm by Jody DeVere in Pressroom Articles
At least 40% of NASCAR fans are women. Ford, sensing an opportunity, is determined to back female racers from different series until one of them wins the NASCAR Nextel Cup.
"It is Ford's intent that when the first woman wins a NASCAR Nextel Cup race and drives into Victory Lane, she'll be driving a Ford," said Dan Davis, director, Ford Racing Technology.
Clorox and ST Motorsports joined Ford to develop the Ford Female Driver Development Program (FFDD), the first time a corporate sponsor and manufacturer have worked together to develop young, diverse talent. Announced last year, FFDD is a multi-year commitment to develop a driver in USAC (United States Auto Club) and graduate her to a NASCAR Busch Series team, championed by ST Motorsports.
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