Ford Bold Moves Take on Women Buyers
Published Nov 22nd 2006, 8:55pm by Jody DeVere in Featured ArticlesFord Bold Moves' recent episode features...You! They are featuring women and the new 2007 Ford Fusion in their most recent episode, "Episode 23: Life in Drive."
What is one approach Ford is taking
to appeal to the leading segment of car buyers? It’s an innovative
Fusion of new experiences and smarter connections, from a woman’s
perspective.
Ford headed out to some local hot spots and offered some sweet gift certificates to anyone who took a test drive. The women also had a chance to ride with some race car drivers!
Check out the video.
Ask Patty gives Ford Bold Moves a five-blue oval rating on this video!
Jody DeVere
President
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