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Florida Based Company Makes a Splash in the Auto Industry

Published Nov 16th 2006, 5:49pm by Jody DeVere in Pressroom Press Releases
Sarasota, Florida (PRWEB) November 13, 2006 - Florida-based, Inc. has recently launched a new and informative web site (, designed to provide women with automotive advice. The site has grown in popularity and is the #1 automotive advice site for women on the internet.

The Ask Patty certified dealership program was launched only 2 months ago and has already certified 36 dealers as Female Friendly, including Penske Toyota, and 18 of those are in Florida. The Crown Automotive Group in St. Petersburg has recognized the value of the female consumer and is the first large organization to embrace the Ask Patty program.

"We are excited about the opportunity to work with Ask Patty to be sure we are providing the best sales and service experience possible for our female customers," stated Jim Myers, COO of Crown Automotive Group.

According to Bob Germain of Germain Honda, "The Customer experience has always been our top priority at the Germain dealerships and the training provided by Ask Patty will only improve how we serve our customers".

Ask Patty and the Female Friendly certification program has been featured in the New York Times, Motor Trend, CBS Radio, Oprah and Friends XM Radio Network as well as the Philadelphia Inquirer and The Macomb Daily newspaper. The response from the media and the public has been overwhelmingly positive toward the site and the information provided by it.

"I really enjoyed going to Ask Patty because I was provided with advice that I could trust," stated Beverly McMullen, woman consumer and Ask Patty user. "The answers were provided by an independent panel and not a dealer or car manufacturer, so I knew I wasn't getting a biased answer."

Ask Patty is changing the way that woman consumers are treated at the dealership level and they already have 18 Florida dealers that have signed up for the Ask Patty program, which includes diversity training and advertising advice. Some of the largest dealers have embraced the program, including Germain Honda, Crown Autmotive Group, Kendall Toyota, Palm Beach Motor Cars, Don Reid Ford, and Universal Hyundai-Nissan.

"After reading the study by Carmax that said over 50% of car purchases are made by women and 80% of all buying decisions are made by women, we felt there was a need in the marketplace for Ask Patty," stated Jody DeVere, President of Ask Patty. "Ask Patty is a place where woman can get advice and dealers can improve in the way that they market to the female consumer."

"Women represent 50% of all car buyers and 73% of customers to the dealerships service department yet dealers spend little or no advertising dollars attracting the female buyer," according to Peter Martin, CEO of Ask Patty. "I have been handling advertising for car dealers my entire career and they are now just recognizing the power of the female buyer. Ask Patty provides them with the tools to communicate and improve the buying experience, which creates a win-win situation for both parties."

About Some of our Ask Patty Certified Female Friendly Dealers:

Germain Honda: The first-ever Female Friendly Honda dealership in the nation, Germain Honda has a well-known and reputable service and sales department.

Palm Beach Motor Cars: Palm Beach Motor Cars was the recipient of the highest award given by Jaguar Cars USA, the prestigious Pride of Jaguar award, seven out of the last eight years.

Crown Automotive Group: Crown Auto Dealerships is a premier dealer in Florida, covering markets in St. Petersburg and Tallahassee. The Crown Auto Group in Florida includes Acura, Audi, Jaguar Euro Cars, Mitsubishi, Honda, Nissan, Pontiac-GMC-Hyundai-Suzuki, Kia, Capital Euro Cars (BMW, VW, Porsche, Mercedes Benz) and Volvo, and Ford. Crown Auto Group also includes these dealerships in Dublin, Ohio: Crown Euro Cars and Crown Chrysler-Jeep-Kia.

Universal Hyundai-Nissan: Universal has built a strong base of loyal customers over the 17 years that the Nero family has had the dealerships and continues to prove their incredible customer service is the cornerstone to their dealership.

Kendall Toyota: Kendall is the largest collision center in the southeast region of the United States. They are the only dealer in the United States that has won the prestigious Customer Service Award for two consecutive years.

Don Reid Ford: Don Reid Ford was the first dealership in Florida to embrace the Ask APtty concept and is a multiple winner of Ford Motor Company's prestigious President's Award, for outstanding customer satisfaction.

About, Inc.:
Ask Patty provides women consumers an opportunity to send questions about car buying, selling, repair and maintenance to a panel of expert automotive women and is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty website by going to Women can ask questions through the Ask Patty site or blog ( All questions are answered by the Ask Patty advisory panel of automotive expert women, which is headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.

Women purchase over 50 percent of all vehicles sold in the United States each year and influence 85 percent of the buying decisions, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership. is endorsed and in partnership with, (, a member and 2006 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, (, on the Women's Board of the Car Care Council, (, a SEMA member ( and a member of the SEMA Business Women's Networking Group.

Ask Patty Certified Dealer Program:
Properly armed with the right tools and training your dealerships can increase its share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.

Peter Martin
PH: 941.373.1322

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