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Fairway Ford Becomes Augusta's First Certified Female Friendly Location

Published May 20th 2009, 2:32am by Jody DeVere in Press Releases Pressroom

New Services Designed with the Women Car Buyer in Mind.

Augusta, GA (PRWEB) May 19, 2009 -- Fairway Ford is pleased to announce they have completed's Certified Female Friendly training and is now Augusta's first Certified Female Friendly location. To achieve certified status, their personnel completed a total of over 10 hours of online training on how to better meet the expectations of the woman consumer.

"Up until now, like most dealerships, we thought the obvious goal was to ensure that women were treated the same as men. Through the Ask Patty program, we've learned that treating women the same as men does not result in the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive purchasing and servicing experience, our dealership is better prepared to meet and exceed the expectations of our female customers," Kimberly Varner, Internet Manager.

An Ask Patty certified dealership creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of purchasing and maintaining a vehicle will be a pleasant one. Ask Patty trained and certified dealers are held to a high level of customer satisfaction with women consumers.

Visit the Fairway Ford Certified Female Friendly site at:

Along with the certification, Fairway Ford has enhanced its website to cater more to women, thereby reinforcing their commitment to the Ask Patty Dealer Program. This latest design integrates seamlessly with the existing dealership website for their vehicle lines and provides a platform to effectively deliver online information and services to female consumers.

The new website can easily be found and accessed utilizing the Certified Female Friendly web icon on the existing Fairway Ford website. The Ask Patty Certified Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.

The site provides a host of features to assist women through the automobile purchasing process. The narrated credit application and online pre-approval process allows women the opportunity to get pre-approved for a loan before visiting the dealership, ultimately saving them valuable time.

Being Certified Female Friendly helps automotive organizations build, develop and maintain a high-performance workforce aimed at improving communication with women by offering virtual interactive training that transforms workforce performance management into an ongoing, dynamic process.

"Women are not the same as men, and they do not make purchasing decisions in the same way as men. Women not only communicate differently, but also buy differently. Business Week reports that women make over 80 percent of the buying decisions in US households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President and CEO of "Businesses that do not change their approach to communicating more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."

The new Certified Female Friendly virtual interactive training design and functionality are another industry first from, the company, which initially developed the most comprehensive solution available to automobile dealers for engaging, selling, and retaining women customers. The Ask Patty co-branded web sites are the first designed specifically for women and provide the tools and resources most requested by women.

About Fairway Ford

The Fairway Ford dealership has been in business and serving the local community since 1976. In 1995, a new location on Washington Road in Evans was built and in 1997, Perry and Paul Osmon acquired the location. Fairway Ford has achieved the coveted Presidential Award three years in a row. Our goal at Fairway Ford is to Exceed our customers' Expectations in all areas from Sales to Service. We are proud member of the Chamber of Commerce since 1995. We are also a supporter of the Susan B Komen drive with the fight against breast cancer.

Visit the Fairway Ford site at:

About, Inc.

The, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles at our network of Certified Female Friendly retailers across the U.S. is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the, Member of the California board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group. is partnered with,,,,, NIADA,,, MyAutoLoan, Aware and

Ask Patty Certified Dealer Program:
Properly armed with the right tools and training, automotive retailers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The Ask Patty Certified Female Friendly program was designed specifically for automotive retailers to attract, sell, retain and increase loyalty with women.

What Is An Ask Patty Certified Female Friendly Automotive Retailer?
An Ask Patty Certified Female Friendly automotive retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one.

Ask Patty trained and Certified Female Friendly retailers are held to a high level of customer satisfaction for women consumers.

Go here to learn how to become Certified Female Friendly:

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