Express Auto Service Has Joined with AskPatty.com to Bring New Services Designed with the Women Consumer in Mind
12.07.2009 - Express Auto Service is pleased to announce they have completed the AskPatty.com Certified Female Friendly(R) training and is now the first Certified Female Friendly(R) service center in Fredericksburg, Virginia. To achieve certified status, their personnel completed online training on how to better meet the expectations of the woman consumer.
"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive servicing experience, our service centers are better prepared to meet and exceed the expectations of our female customers" stated Dan Ritchie, Owner, Express Auto Service.
An AskPatty.com Certified Female Friendly(R) Service Center creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of repairing and maintaining a vehicle will be a pleasant one. AskPatty trained and certified associates are held to a high level of customer satisfaction with women consumers.
Visit the Express Auto Service Certified Female Friendly(R) site at: http://femalefriendlydealer.askpatty.com/?d=Express_Auto_Service
Along with the certification, Express Auto Service has enhanced its website to cater more to women, thereby reinforcing their commitment to the AskPatty.com Program. This latest design integrates seamlessly to effectively deliver online information and services to female consumers. The new website can easily be found and accessed utilizing the AskPatty.com Certified Female Friendly(R) web icon on the existing Express Auto Service website. Express Auto Service's Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.
"Women are not the same as men, and they do not base their consumer decisions in the same way as men. Business Week reports that women make over 80 percent of the buying decisions in U.S. households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President and CEO of AskPatty.com "Businesses that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."
The new AskPatty.com Certified Female Friendly(R) virtual interactive training design and functionality are another industry first from AskPatty.com, the company, which initially developed the most comprehensive solution available to automobile dealers and service centers for engaging, selling, servicing, and retaining women customers. The AskPatty.com websites are the first designed specifically for women and provide the tools and resources most requested by women.
About Express Auto Service
Express Auto Service has received many awards over the years including being certified as an ASE Blue Seal shop and the National CARQUEST Shop of the Year! They are very involved in their community with such organizations as SPCA, the local food bank and Big Brothers/Big Sisters. Express Auto also has the distinction of being a AAA Approved Auto Repair shop! They are also a member of the Better Business Bureau. Owner Dan Ritchie has been in business for 20 years and he is the original owner of Express Auto Service.
Visit Express Auto Service at:
About AskPatty.com, Inc
The AskPatty.com, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles and services at our network of AskPatty.com Certified Female Friendly(R) retailers across the U.S.
AskPatty.com is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the UnitedSpinal.org, Member of the California SkillsUSA.org board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group.
AskPatty.com is partnered with Tire Review Magazine, Parenthood.com, INSweb.com, LightSpeedVT.com, CareerBuilder.com, AutoTrader.com, NIADA, DriverTV.com, MyCarPage.com, MyAutoLoan, Aware and BlogHer.com.
AskPatty.com Certified Female Friendly(R) Program:
Properly armed with the right tools and training, automotive retailers and service centers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The AskPatty.com Certified Female Friendly(R) program was designed specifically for automotive retailers, tire dealers and service centers to attract, sell, retain and increase loyalty with women.
What Is An AskPatty.com Certified Female Friendly(R) Retailer?
An AskPatty.com Certified Female Friendly(R) retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one. Ask Patty trained and certified retailers are held to a high level of customer satisfaction for women consumers.
Go here to learn how to become AskPatty.com Certified Female Friendly(R): www.askpatty.com/getcertified