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EngageMoms - The Auto Industry's Missed Opportunity: Female Consumer

Published Nov 11th 2014, 2:07pm by Jody DeVere in Articles Pressroom

Three in four moms consider themselves the sole decision-maker when it comes to new car purchases. Yet, 91% of women feel misunderstood by car manufacturers. I wondered why, so I reached out to Jody Devere of “Ask Patty,” an automotive expert who lives and breathes the automotive space every day.

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