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Discount Mike's Tire and Automotive Becomes Oklahoma's First Certified Female Friendly(R) Tire and Service Center

Published Oct 20th 2009, 12:00am by Jody DeVere in Press Releases Pressroom

Discount Mike's Tire and Automotive Offers New Services and a New Lounge Area Designed with the Women Consumer in Mind

10.19.2009 - Discount Mike's Tire and Automotive is pleased to announce they have completed Certified Female Friendly(R) training and is now Broken Arrow, OK's first Certified Female Friendly(R) tire retailer and service center. To achieve certified status, their personnel completed online training on how to better meet the expectations of the woman consumer.

"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the Ask Patty for Tire Dealers & Service Centers Program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive servicing experience, our service centers are better prepared to meet and exceed the expectations of our female customers" stated Mike Gauldin, Owner, Discount Mike's Tire and Automotive.

Co-developed by and leading tire industry magazine Tire Review, the multi-dimensional program will help tire retailers and their staffs to improve their marketing and sales skills and become Certified Female Friendly(R) through a high-level, market-specific training program. In addition, the Ask Patty for Tire Dealers & Service Centers Program will assist dealers in reaching and building lasting relationships with women tire and vehicle service customers through a unique marketing support program.

Ask Certified Female Friendly(R) Tire Dealers & Service Centers create an inviting and comfortable environment where women feel welcome. They guarantee that the experience of repairing and maintaining a vehicle will be a pleasant one. Ask Patty trained and certified associates are held to a high level of customer satisfaction with women consumers.

Along with the certification Discount Mike's Tire and Automotive has enhanced its website to cater more to women, thereby reinforcing their commitment to the AskPatty Program. This latest design integrates seamlessly to effectively deliver online information and services to female consumers. The new website can easily be found and accessed utilizing the Certified Female Friendly(R) web icon on the existing Discount Mike's Tire and Automotive website. Discount Mike's Tire and Automotive Certified Female Friendly(R) site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.

Visit the Discount Mike's Tire and Automotive Certified Female Friendly(R) site at:

About Discount Mike's Tire and Automotive
Discount Mike's Tire and Automotive was founded in 1989, originally known as Eastside Tire & Automotive. Mike and Patty Gauldin then took over the helm of the company in 2005 and changed the name to Discount Mike's Tire and Automotive. We built our business around the foundation on which it was started - the very finest customer service standards possible. Not only are we proud of the company's 20-year tradition of extraordinary service, but also of Discount Mike's ability to offer quality tires and automotive services.

We are located on 81st and Lynn Lane. Our shop is very spacious and has a customer friendly atmosphere. The new lounge was designed to make the waiting process as pleasant and friendly as possible through the use of pleasing colors, comfortable furniture, a coffee bar and complimentary bottled water. The lounge is equipped with a flat screen TV, adding to the relaxing atmosphere throughout the store.

When you bring your vehicle in for servicing or for new tires, you may wait in the lounge while work is performed, or if you wish, a Discount Mike's employee will drive you home or to your place of employment while services are completed.

Part of the new facility, the Hunter Power Bay, is actually designed for a leading-edge alignment system that will provide better, faster alignment services on vehicles. One of the shop's new lifts will facilitate custom cars and trucks, duallies, and all domestic and foreign makes and models. If it can be driven on the street, it can be driven onto the floor lift.

Mike Gauldin's community service includes Broken Arrow Neighbors, Partner in Education with the Broken Arrow Schools, Citizens Police Academy, Optimist Club, Broken Arrow Chamber of Commerce, Leadership Broken Arrow Alumni, and the Miss Broken Arrow Pageant.

Visit Discount Mike's Tire and Automotive site at:

"Women are not the same as men, and they do not base their consumer decisions in the same way as men. Business Week reports that women make over 80 percent of the buying decisions in U.S. households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President and CEO of "Businesses that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."

The new Certified Female Friendly(R) program for Tire Dealers & Service Centers' virtual interactive training design and functionality, are another industry first from, the company that initially developed the most comprehensive solution available to automobile dealers and service centers for engaging, selling, servicing, and retaining women customers. The AskPatty web sites are the first designed specifically for women and provide the tools and resources most requested by women.

About, Inc
The, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles and services at our network of Certified Female Friendly(R) retailers across the U.S. is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the, Member of the California board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group. is partnered with,,,,, NIADA,,, MyAutoLoan, Aware and

About Tire Review magazine
Founded in 1903, Tire Review is the oldest continually published magazine servicing the U.S. and Canadian tire industries, and was the first to help educate tire and vehicle service retailers on improving their relationships with female consumers. For more information on Tire Review, visit Certified Tire Dealers & Service Centers Program:
Properly armed with the right tools and training, tire dealers and service centers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The Certified Female Friendly(R) program was designed specifically for automotive retailers, tire dealers and service centers to attract, sell, retain and increase loyalty with women.

What is An Certified Female Friendly(R) Tire Dealer & Service Center?
An Certified Female Friendly(R) tire dealer and service center creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one. Ask Patty trained and certified tire and service retailers are held to a high level of customer satisfaction for women consumers.

Go here to learn how to become Certified Female Friendly(R):

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