Thursday, October 12, 2006 | Issue 39 | VOLUME 1 ISSUE 39 |
What is your primary goal with AskPatty.com?
The primary goal of Ask Patty was to develop a safe place for women to get automotive advice and the concept behind it was to provide female consumers a resource to get all their questions answered from an unbiased panel of automotive expert women. The next step for Ask Patty was to educate dealers. We also wanted to provide a way for women to find dealers that are female friendly and that have taken steps to change the way they have done business in the past in order to provide an enjoyable buying experience for women consumers.
Deborah Renshaw, a NASCAR driver, is on your advisory panel. How does
Peter Martin - CEO AskPatty.com
Deborah Renshaw, the top female NASCAR driver, has become successful in a male-dominated sport. She has attended dealer school along with her father and she was raised in the automotive and dealership business. Deborah provides a diversity of information because not only did she grow up in the auto industry, but she has gone through the dealer academy so she so she understands more than most the mindset of dealers. Deborah has been discriminated against as a woman in the industry and she provides that level of understanding and insight for women and dealers. What is the Ask Patty Certified Program? We developed the Ask Patty certification program because we really believe in the training of the dealership personnel. We designed the program to make it very beneficial to dealerships and consumers. Partnering with Maddox Smye, who penned the textbook we are using, How to Get Rich Selling Cars and Trucks to Women, we believe we have a comprehensive program to elevate the dealerships’ sales and service skills when dealing with women customers. We believe the actual training is the most important part to help dealers communicate with their consumers, which is the key to making the car buying process more enjoyable.
What are the benefits for dealers to be in this program?
Are a women auto buyers really different from male auto buyers? |
||
|
||
How important is the market of Hispanic women buying vehicles? The Hispanic market is rapidly growing for both males and females. It is a very important and strong market for dealers and should not be ignored. |