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Deanna Cross Creator of Women's Automotive Network to Join the Advisory Panel of Ask Patty

Published Sep 5th 2006, 6:31pm by Jody DeVere in Pressroom Press Releases
Sarasota, FL (PRWEB) September 5, 2006 -- Ask Patty.Com, Inc., announced today that Deanna Cross, creator of the WomensAutomotiveNetwork, will join the automotive advisory panel of industry-expert women for their new woman’s portal, Ask Patty. The enterprise version of the Ask Patty website at launched August 21, 2006 and provides a safe place for women to get advice on car purchases, maintenance and other automotive related topics online.

Deanna E. Cross has 25 years in the Automotive Retail and Finance Industry, is the Founder of, Director and Producer for The Spirited Maverick Media Co., LLC and the creator of, "Empowerment in Motion"
(, a web site that unites women auto consumers and women auto professionals together on the same page, and displays free tutorial training on how to buy and sell cars in today's world. Topics covered are buying, selling, trading, credit, financing, leasing, insurance, government laws and regulations, and covers careers in auto sales, Internet auto sales and as a finance manager. There is also a new free auto classified section for women to list and sell their vehicles.

At age 19, Cross was the first woman to sell and finance cars in a new car dealership in Northern California. She was raised in the auto industry and mentored by her father who was a prestigious Ford Dealer in Marin County. She also developed Finance and Insurance departments for marine dealers in Northern California and Nevada and was the first to set up an on the spot delivery site at the annual San Francisco Boat Show.

Cross speaks and writes fluent Spanish. Over her career she has helped thousands of Hispanic families to start out in the credit world by financing cars. Having a large following of Hispanic clients in Northern California, she helped to establish one of the first Hispanic Home Loan divisions with a large mortgage firm. She has held several upper management positions in the auto industry, is certified by the Association of Finance and Insurance Professionals and is a member of Women in Cable Telecommunications.

In her automotive advisory role, Cross will respond to questions from consumer women on automotive related topics via the website. The Ask Patty interactive advice blog launched May 22, 2006.

"I am proud to be a member of the auto expert advisory panel. Jody DeVere and I share the same goals and vision for the empowerment and advancement of women in the Automotive Retail arena," states Deanna Cross. "It made good sense for the two leading women's automotive organizations to join forces and work towards the benefit of women automotive consumers and women automotive professionals in today's world. is a wonderful source where women can safely voice their questions and concerns and receive expert answers."

“We are pleased to have Deanna Cross as a new member of our advisory panel,” says Jody DeVere, President of Ask Patty. DeVere continues, “Deanna has a diverse background in the automotive industry and her experience with women consumers via the creation of Women’s Automotive Network makes her an excellent choice for our panel.” According to DeVere Ask Patty provides the safe environment for women to get advice and information needed to feel empowered and confident when they go to their local dealership for car service, repairs, maintenance and to negotiate and purchase a new or used vehicle.

Peter Martin, President of adds, “Deanna Cross is bringing an immense amount of knowledge and experience to Ask Patty. The Women’s Automotive Network is a great resource for women consumers and will only enrich the availability of information at”

About, Inc.:

Ask Patty provides women consumers an opportunity to send questions about car buying, selling, repair and maintenance to a panel of expert automotive women and is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty website by going to the The Ask Patty advisory panel of automotive expert women is headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.

Women purchase over 50% of all vehicles sold in the United States each year and influence 85% of the buying decisions, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership.

Ask Patty is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can Ask Patty for automotive advice on the Ask Patty "Get Advice" blog by clicking here: Ask Patty Blog; Patty will typically reply back to you the same day. Selected questions and answers will be answered by the panel of automotive women experts for the benefit of all women.

Properly armed with the right tools and training your dealerships can increase its share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers. is endorsed and in partnership with, (, a member and 2006 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, (, on the Women's Board of the Car Care Council, (, a SEMA member ( and a member of the SEMA Business Women's Networking Group.

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