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Dealer Conferences and Training About Female Car Buyers AutoSuccess

Published Nov 11th 2014, 2:08pm by Jody DeVere in Articles Pressroom

Where are you on the "women car-buyers” topic? Do you know the number of women who influence purchase decisions of your brand? Buy your brand? Use your brand? Are you communicating effectively with women in your sales and service departments? In your marketing and advertising? In your digital marketing and social media efforts? How does the changing face of women as consumers impact your business?

Nan McCann, president of PME Enterprises, has her finger on the pulse of the modern marketplace when it comes to women consumers. McCan is the co-founder of the M2W (Marketing to Women) Conference and the M2Moms (Marketing to Moms) Conference.

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