GM
held a very interesting panel of designers and media all with
multicultural backgrounds and perspectives on how their backgrounds
influence new vehicle designs and are they reflective of the
preferences of the urban , LGBT, minority and female car buyers.
These are segments auto makers can no longer afford to ignore with
their tremendous buying power in the ever changing and fiercely
competitive landscape they are all facing in 2008 and beyond.
GM
has a commitment within their own design teams to be inclusive and
increase this influence by hiring more multicultural talent and
nurturing their ideas. It was one of the most interesting panel
discussions I have attended the past few years and gave me much to
reflect on about how AskPatty.com can do a better job reaching the
multicultural woman car buyer in 2008.
I also attended "Fashion , Stars and Cars", the 12th
annual Urban Wheel Awards at the Fox Theater in downtown Detroit, a
magnificent historical landmark location for this dress to impress
event with Kathy Gilbert of ADP, one of top expert women on
AskPatty.com and President of the Chicago Chapter of the Women's
Automotive Association International.
Sponsored by nearly every auto maker this event is one of my favorites
during the Detroit Auto Show that showcases the diverse perspective and
growing influence of minorities in the automotive industry.
Known as the “Academy Awards” of the auto industry, the Urban Wheel
Awards is where celebrities present awards to automotive manufacturers,
executives, suppliers, advertising agencies and motorsports
organizations that have helped advance the cause of diversity in the
industry. The event was co-hosted by actress Rosie Perez and
Entertainment Tonight correspondent Kevin Frazier and a slew of ethnic
celebrities made the award presentations; Damon Dash, Tyson Beckford,
Giancarlo Esposito, Russ Parr, Evander Holyfield, Tommy Hearns, Lisa
Vidal, James Kyson Lee, Sway ( MTV), Jamie Foster Brown, Miss Universe
, Miss Liberia, Musiq Souldchild, Gina Hiraizumi, Funkmaster Flex, MC
Lyte and Amanda Amann.
With all of the accolades it has received in little more than a week,
GM is setting the tone for 2008 by showing competitors it is
committed to remaining the world’s greatest and most diverse automotive
manufacturer.
Highlights:
Urban Wheel Award Car of the Year -- 2008 Chevrolet Malibu
Urban Wheel Award Truck of the Year -- Buick Enclave
Urban Wheel Award Company of the Year -- Chrysler
Urban Wheel Award Motorsports - NHRA
"The Urban Wheel Awards honor the pioneering automotive industry
leaders who transcend the mainstream and embrace diversity to create
products and services that appeal to a larger customer base,” said
Randi Payton, president and CEO of On Wheels, Inc. which founded the
awards.
Karen and Randy Payton do an outstanding job putting together this
event and deserve Big Kudo's for the great service they perform to the
multicultural automotive community.
I want to thank GM for including me in their invitation to explore the
NAIAS automotive diversity media tour and allowing me to jump tracks
and have dinner with the bloggers on the Social Media track one evening
and enjoy a very nice dinner with Mark LaNeve , Vice President of Sales,
Service and Marketing for GM. His interview I am saving for another
post so stayed tuned, there is more coverage coming on NAIAS soon.
Jody DeVere
President
www.askpatty.com
www.carblabber.com
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