Arkona, Inc., a dealer management on-demand system provider, has endorsed the interestingly named AskPatty.com, Inc., an automotive website for women. Ask Patty provides a turnkey sales and marketing certification program to dealerships to enhance customer loyalty.
As part of the agreement, Ask Patty will make available its full marketing program, dealership training, and certification to Arkona dealers. The Ask Patty agreement seeks to augment Arkona’s line of marketing tools for dealers, which currently includes Arkona’s CRM and eMailSync products and the Arkona Allegiance customer loyalty solution.
Patty’s statistics show that women purchase over 50 percent of all vehicles sold in the United States annually and influence 85 percent of buying decisions, representing total spending of over $80 billion.
Ask Patty provides women consumers an opportunity to send questions about car buying, selling, repair and maintenance to a panel of expert automotive women and is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty website or can even blog.
The Ask Patty advisory panel is headed up by NASCAR driver Deborah Renshaw and is comprised of women who hold various leadership positions in the automotive industry. AskPatty.com is a member and 2006 corporate sponsor of the Women's Automotive Association International based in Detroit, Mich., is on the Women's Board of the Car Care Council, serves as a SEMA member, and is a member of the SEMA Business Women's Networking Group.
Founded in 1996, Arkona is a public company specializing in on-demand automotive and powersports management solutions.
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