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CRAIN 100 - Featuring: Jody DeVere CEO | Inc.

Published Feb 21st 2020, 12:00pm by Colleen R in Pressroom Press Releases

Jody DeVere

CEO | Inc. | Thousand Oaks, Calif.

Women control a majority of the decisions when it comes to vehicle-related purchases, according to a number of surveys, yet they often can feel powerless and intimidated when walking into a car dealership or auto repair shop. Inc. and its founder, Jody DeVere, have provided an answer to this glaring disconnect — empowering women with knowledge about vehicles and training retailers on how to better serve their female customers.

The website — created by DeVere and an advisory panel of female automotive experts— features forums, articles, educational podcasts and a database of certified female- friendly car dealerships and auto service centers that have undergone training on how to attract, sell, retain and increase loyalty with women customers.

Over the past decade, DeVere, who has won several awards and spoken at numerous automotive industry events, believes AskPatty has had a great impact on getting women’s voices heard in the marketplace.



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