No Longer in the Passenger Seat: Women’s Influence in Automotive
by Joe Gargiulo, Vice President and Geoffrey Phelps, Vice President
At Coyne PR, we’ve had the privilege of working with some of the leading brands in the automotive industry and helping them attain their goals and objectives, including marketing effectively to women. For the last five years, we’ve also had the honor of working with one of the leading experts in the field of women’s automotive and marketing to women, Jody Devere, founder and CEO of AskPatty.com. We sat down with her recently to pick her brain on the role of women in the automotive world today, and how companies and brands can better communicate with this important demographic.... Read More!