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Community Tire and Automotive Service Specialists Becomes Arizona's First AskPatty Certified Female Friendly Service Location

Published Jul 29th 2009, 8:28pm by Jody DeVere in Press Releases Pressroom

July 29, 2009 -- Community Tire and Automotive Specialists is pleased to announce they have completed's Certified Female Friendly training and is now Arizona's first Certified Female Friendly tire retailer and service center group, servicing Phoenix and the surrounding areas with 5 locations. To achieve certified status, their personnel completed 25 hours of training on how to better meet the expectations of the woman consumer.

"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive servicing experience, our service centers are better prepared to meet and exceed the expectations of our female customers" stated Howard Fleischmann, Owner/Partner of Community Tire and Automotive Specialists.

An Ask Patty certified service center creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of repairing and maintaining a vehicle will be a pleasant one. Ask Patty trained and certified associates are held to a high level of customer satisfaction with women consumers.

Visit the Community Tire and Automotive Specialists Certified Female Friendly site at:

Along with the certification, Community Tire and Automotive Specialists has enhanced its website to cater more to women, thereby reinforcing their commitment to the Ask Patty Program. This latest design integrates seamlessly to effectively deliver online information and services to female consumers. The new website can easily be found and accessed utilizing the Certified Female Friendly web icon on the existing Community Tire and Automotive Specialists website. Community Tire and Automotive Specialists' Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.

"Women are not the same as men, and they do not base their consumer decisions in the same way as men. Business Week reports that women make over 80 percent of the buying decisions in U.S. households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President and CEO of "Businesses that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."

The new Certified Female Friendly virtual interactive training design and functionality are another industry first from The web sites are the first designed specifically for women that provide the tools and resources most requested by women.

About Community Tire and Automotive Specialists
Community Tire and Auto Service Specialists has been part of your community since 1992.

All of our facilities are full service operations offering complete auto repair, manufacturer required maintenance, tire replacement and care on both domestic and import vehicles. For the highest quality service, tire and repair products, call the people you can trust, your Community Tire and auto service specialists professional.

One of our goals is to help set the standards for our industry as evident by receiving the BBB Ethics award 2009, Arizona State University Spirit of Enterprise award 2008, The Greater Phoenix Chamber of Commerce Impact Award as 2008 Small Business of the Year and Top Shop finalist 2007 organized by our industry’s leading magazine “Tire Review”. Community Tire and Auto Service Specialists continues to be heavily involved in the communities where we do business. We accomplish this by supporting our local businesses and local organizations. We never forget to give back.

You have many choices when it comes to auto repair, tires and maintenance. Give Community Tire a try, we will earn your business and trust!

Visit Community Tire and Automotive Specialists site at:

About, Inc
The, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles at our network of Certified Female Friendly retailers across the U.S. is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the, Member of the California board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group. is partnered with,,,,, NIADA,,, MyAutoLoan, Aware and

Ask Patty Certified Dealer Program:
Properly armed with the right tools and training, automotive retailers and service centers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The Ask Patty Certified Female Friendly program was designed specifically for automotive retailers, tire retailers and service centers to attract, sell, retain and increase loyalty with women.

What Is An Ask Patty Certified Female Friendly Automotive Retailer?
An Ask Patty Certified Female Friendly automotive retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one.

Ask Patty trained and Certified Female Friendly retailers are held to a high level of customer satisfaction for women consumers.

Go here to learn how to become Certified Female Friendly:

Read the complete press release at

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